Fi vs Tractive:Which is searched more?
In September 2026, Tractive had more branded searches than Fi among GPS collar brands worldwide. Tractive was estimated to have 172K branded searches compared to Fi’s 28.7K, and held a 79.8% Share of Search versus Fi’s 13.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fi or Tractive?
Compare the GPS collar brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tractive, Fi. The figures are in the table below the chart.
View monthly share of search table
| Month | Tractive | Fi | Dogtra |
|---|---|---|---|
| Oct 2025 | 72.7% | 18% | 9.3% |
| Nov 2025 | 72.8% | 18% | 9.3% |
| Dec 2025 | 65% | 23.1% | 12% |
| Jan 2026 | 70.8% | 18.5% | 10.8% |
| Feb 2026 | 71.1% | 18.2% | 10.7% |
| Mar 2026 | 74.7% | 17.8% | 7.5% |
| Apr 2026 | 79.2% | 14.1% | 6.7% |
| May 2026 | 74.8% | 17.5% | 7.7% |
| Jun 2026 | 75.9% | 17.7% | 6.4% |
| Jul 2026 | 78.6% | 15.9% | 5.5% |
| Aug 2026 | 76.6% | 15.4% | 8% |
| Sep 2026 | 79.8% | 13.3% | 6.9% |
How has the Fi and Tractive comparison changed over the last 12 months?
3 findings
- Tractive was ahead of Fi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fi’s estimated Share of Search among GPS collar brands worldwide moved from 18% to 13.3%, and its estimated monthly branded searches moved from 35.3K to 28.7K.
- Across the 12 months ending September 2026, Tractive’s estimated Share of Search among GPS collar brands worldwide moved from 72.7% to 79.8%, and its estimated monthly branded searches moved from 142K to 172K.
How did search popularity change for GPS collar brands worldwide in September 2026?
2 changes
In September 2026, Tractive gained estimated Share of Search among GPS collar brands worldwide, from 76.6% to 79.8%.
In September 2026, Fi lost estimated Share of Search among GPS collar brands worldwide, from 15.4% to 13.3%.
Other head-to-heads among GPS collar brands
How each brand is measured
Brandwave collects information about searches that people make online using Fi’s and Tractive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.