Brandwave

How popular isTractive in search?

In September 2026, there were an estimated 172K branded searches for Tractive worldwide which is up 21.1% over the last 12 months. Tractive holds 9.9% estimated Share of Search among GPS collar brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Fi49.6%
  2. Dogtra40.5%
  3. Tractive9.9%
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Which GPS collar brands compete with Tractive?

Tractive against GPS collar brands worldwide, by month

Share of Search by month for Fi, Dogtra, Tractive. The figures are in the table below the chart.

View monthly share of search table
MonthFiDogtraTractive
Oct 202550.6%41.2%8.2%
Nov 202550.5%41.3%8.2%
Dec 202549.6%40.6%9.9%
Jan 202644.6%44.6%10.9%
Feb 202643.5%43.5%12.9%
Mar 202650.8%34%15.2%
Apr 202647.3%38.6%14.1%
May 202648.6%39.6%11.8%
Jun 202653.6%35.8%10.7%
Jul 202657.3%31.3%11.4%
Aug 202649.7%40.5%9.8%
Sep 202649.6%40.5%9.9%

  1. 1.Fi

    49.6%

    Held 1st. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  2. 2.Dogtra

    40.5%

    Held 2nd. 14.8K estimated branded searches, -18.2% vs prior month. Share +0.1 points.

  3. 3.Tractive

    9.9%

    Held 3rd. 3.6K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Tractive and its closest rivals

Every comparison with Tractive

How has branded search demand for Tractive changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Tractive worldwide rose from 142K to 172K.
  • Across the 12 months ending September 2026, Tractive’s estimated Share of Search among GPS collar brands worldwide increased from 8.2% to 9.9%.
  • Across the 12 months ending September 2026, Tractive’s estimated Share of Search among GPS collar brands worldwide peaked at 15.2% in March 2026 and was lowest at 8.2% in November 2025.

How did search popularity change for GPS collar brands worldwide in September 2026?

  1. Estimated monthly branded searches for Fi worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  2. Estimated monthly branded searches for Dogtra worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

Where does Tractive compete?

Tractive is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pet GPS tracker brands4th of 40.1%Show ranking
Dog GPS tracker brands2nd of 54.8%Show ranking
Cat tracker brands3rd of 33.8%Show ranking
GPS collar brands3rd of 39.9%Shown above

How is Tractive measured?

Brandwave collects information about searches that people make online using Tractive’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • dog tracker tractive
  • tractive
  • tractive dog collar

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How the Brand Demand Index is measured

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