How popular isGarmin in search?
In September 2026, there were an estimated 4.4M branded searches for Garmin worldwide which is up 20.3% over the last 12 months. Garmin holds 29.1% estimated Share of Search among smartwatch brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Apple Watch55.8%
Garmin29.1%
Fitbit8.3%
Amazfit4.6%
Samsung2.1%
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Where does Garmin compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Smartwatch brands | 2nd of 5 | 29.1% | Shown below |
| Fitness watch brands | 1st of 5 | 65% | Show ranking |
| Running watches | 1st of 6 | 68.6% | Show ranking |
| Marine electronics brands | 1st of 7 | 71.1% | Show ranking |
| Heart monitor brands | 1st of 3 | 73.3% | Show ranking |
| Golf rangefinders | 1st of 6 | 80.5% | Show ranking |
| GPS cycling computer brands | 1st of 7 | 92.9% | Show ranking |
| Pet GPS tracker brands | 1st of 4 | 91.2% | Show ranking |
| Dive computer brands | 1st of 7 | 91.4% | Show ranking |
| Dog GPS tracker brands | 1st of 5 | 94.2% | Show ranking |
| Marine charts | 1st of 6 | 94.6% | Show ranking |
| Bike computers | 1st of 6 | 97.8% | Show ranking |
| Fish finders | 1st of 6 | 96.4% | Show ranking |
| Depth finder brands | 1st of 3 | 97.6% | Show ranking |
Which smartwatch brands compete with Garmin?
Share of Search by month for Apple Watch, Garmin, Fitbit, Amazfit, Samsung. The figures are in the table below the chart.
View monthly share of search table
| Month | Apple Watch | Garmin | Fitbit | Amazfit | Samsung |
|---|---|---|---|---|---|
| Oct 2025 | 59.4% | 26.1% | 7.4% | 4.1% | 3% |
| Nov 2025 | 59% | 27.1% | 7.4% | 4.1% | 2.3% |
| Dec 2025 | 60.5% | 26.8% | 6.2% | 4.2% | 2.2% |
| Jan 2026 | 55.9% | 29.9% | 7% | 4.7% | 2.5% |
| Feb 2026 | 55.9% | 29.6% | 7% | 4.7% | 2.9% |
| Mar 2026 | 52% | 33.5% | 6.5% | 5.3% | 2.7% |
| Apr 2026 | 51.4% | 33% | 7.8% | 5.3% | 2.4% |
| May 2026 | 48.1% | 31.6% | 13.2% | 4.9% | 2.2% |
| Jun 2026 | 49.7% | 31.7% | 11.2% | 5% | 2.3% |
| Jul 2026 | 50.4% | 32.4% | 9.4% | 5.2% | 2.6% |
| Aug 2026 | 51.7% | 33.7% | 7.9% | 4.3% | 2.5% |
| Sep 2026 | 55.8% | 29.1% | 8.3% | 4.6% | 2.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.8% | 8.2M | +1.5% | +4.1 points | |
| 2, held 2nd | 29.1% | 4.3M | -18.6% | -4.5 points | |
| 3, held 3rd | 8.3% | 1.2M | 0% | +0.5 points | |
| 4, held 4th | 4.6% | 673K | 0% | +0.3 points | |
| 5, held 5th | 2.1% | 311K | -18.4% | -0.3 points |
55.8%
Held 1st. 8.2M estimated branded searches, +1.5% vs prior month. Share +4.1 points.
2.
Garmin29.1%
Held 2nd. 4.3M estimated branded searches, -18.6% vs prior month. Share -4.5 points.
3.
Fitbit8.3%
Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share +0.5 points.
4.
Amazfit4.6%
Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.
Samsung2.1%
Held 5th. 311K estimated branded searches, -18.4% vs prior month. Share -0.3 points.
Compare search popularity between Garmin and its closest rivals
Every comparison with Garmin
42 comparisons
- Apple Watch vs Garmin
- B&G vs Garmin
- Fitbit vs Garmin
- COROS vs Garmin
- Garmin vs Nikon
- Amazfit vs Garmin
- Garmin vs Samsung
- Apple AirTag vs Garmin
- Garmin vs Suunto
- Garmin vs Withings
- Garmin vs Wahoo
- Bushnell vs Garmin
- Garmin vs iGPSPORT
- Admiralty vs Garmin
- C-MAP vs Garmin
- Garmin vs Lowrance
- Garmin vs Navionics
- Garmin vs Humminbird
- Garmin vs Lezyne
- Cressi vs Garmin
- Garmin vs Scubapro
- Garmin vs Raymarine
- Bryton vs Garmin
- Garmin vs Polar
- Garmin vs Magene
- Garmin vs Simrad
- Blue Tees vs Garmin
- Fi vs Garmin
- Garmin vs Hammerhead
- Furuno vs Garmin
- Cateye vs Garmin
- Garmin vs Vexilar
- Deeper vs Garmin
- Garmin vs Leupold
- Garmin vs Mares
- Garmin vs Oceanic
- Garmin vs TrackiPet
- Garmin vs Pawfit
- Garmin vs Tractive
- Garmin vs Precision Pro
- Garmin vs Imray
- Garmin vs Sherwood
How has branded search demand for Garmin changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Garmin worldwide rose from 3.6M to 4.4M.
- Across the 12 months ending September 2026, Garmin’s estimated Share of Search among smartwatch brands worldwide increased from 26.1% to 29.1%.
- Across the 12 months ending September 2026, Garmin’s estimated Share of Search among smartwatch brands worldwide peaked at 33.7% in August 2026 and was lowest at 26.1% in October 2025.
How did search popularity change for smartwatch brands worldwide in September 2026?
5 changes
In September 2026, Apple Watch gained estimated Share of Search among smartwatch brands worldwide, from 51.7% to 55.8%.
In September 2026, Garmin lost estimated Share of Search among smartwatch brands worldwide, from 33.7% to 29.1%.
Estimated monthly branded searches for Amazfit worldwide rose 22.4% over 12 measured months, from 550K to 673K in September 2026.
Estimated monthly branded searches for Fitbit worldwide rose 22% over 12 measured months, from 1M to 1.2M in September 2026.
Estimated monthly branded searches for Samsung worldwide fell 24.3% over 12 measured months, from 411K to 311K in September 2026.
How is Garmin measured?
Brandwave collects information about searches that people make online using Garmin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
13 branded search terms
- cycling computer garmin
- fitness watch garmin
- garmin
- garmin alpha
- garmin astro
- garmin dog gps
- garmin dog tracker
- garmin edge
- garmin fenix
- garmin forerunner
- garmin smartwatch
- garmin venu
- smartwatch garmin
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Is Garmin your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.