Brandwave

How popular isGarmin in search?

In September 2026, there were an estimated 4.4M branded searches for Garmin worldwide which is up 20.3% over the last 12 months. Garmin holds 66.8% estimated Share of Search among power Meter brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Garmin66.8%
  2. Smart28.1%
  3. Wallbox3.8%
  4. Wahoo1.4%
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Which power Meter brands compete with Garmin?

Garmin against power Meter brands worldwide, by month

Share of Search by month for Garmin, Smart, Wallbox. The figures are in the table below the chart.

View monthly share of search table
MonthGarminSmartWallboxWahoo
Oct 202562.9%31.8%3.5%1.8%
Nov 202568.2%27.5%2.5%1.9%
Dec 202567.5%28.3%2.6%1.6%
Jan 202667.2%28.1%3.1%1.6%
Feb 202662.8%32.3%3.6%1.3%
Mar 202666.3%28%4.6%1%
Apr 202666.3%28%4.6%1.1%
May 202667.8%27.4%3.7%1.1%
Jun 202667.6%28.3%3.1%0.98%
Jul 202671%24.5%3.3%1.2%
Aug 202671.6%24.5%2.7%1.2%
Sep 202666.8%28.1%3.8%1.4%

  1. 1.Garmin

    66.8%

    Held 1st. 4.4M estimated branded searches, -18.5% vs prior month. Share -4.9 points.

  2. 2.Smart

    28.1%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share +3.5 points.

  3. 3.Wallbox

    3.8%

    Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +1.1 points.

  4. 4.Wahoo

    1.4%

    Held 4th. 92.8K estimated branded searches, +7.5% vs prior month. Share +0.3 points.

Compare search popularity between Garmin and its closest rivals

Every comparison with Garmin

How has branded search demand for Garmin changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Garmin worldwide rose from 3.6M to 4.4M.
  • Across the 12 months ending September 2026, Garmin’s estimated Share of Search among power Meter brands worldwide increased from 62.9% to 66.8%.
  • Across the 12 months ending September 2026, Garmin’s estimated Share of Search among power Meter brands worldwide peaked at 71.6% in August 2026 and was lowest at 62.8% in February 2026.

How did search popularity change for power Meter brands worldwide in September 2026?

  1. In September 2026, Smart gained estimated Share of Search among power Meter brands worldwide, from 24.5% to 28.1%.

  2. In September 2026, Wallbox gained estimated Share of Search among power Meter brands worldwide, from 2.7% to 3.8%.

  3. In September 2026, Garmin lost estimated Share of Search among power Meter brands worldwide, from 71.6% to 66.8%.

  4. Estimated monthly branded searches for Wahoo worldwide fell 10.9% over 12 measured months, from 104K to 92.8K in September 2026.

Where does Garmin compete?

Garmin is ranked in 30 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Crossfit brands2nd of 86.9%Show ranking
Smartwatch brands2nd of 529.1%Show ranking
Heart Monitor brands2nd of 531.4%Show ranking
Dive Computer brands2nd of 832.8%Show ranking
Chest Strap brands2nd of 434.5%Show ranking
Smart Scale brands1st of 836.1%Show ranking
Geocaching brands2nd of 536.4%Show ranking
Sleep tracking devices1st of 538.8%Show ranking
Step Tracker software1st of 561.3%Show ranking
Fitness watch brands1st of 565.5%Show ranking
Running watches1st of 666.5%Show ranking
Power Meter brands1st of 466.8%Shown above
Cat Tracker brands1st of 670.2%Show ranking
Marine electronics brands1st of 776.2%Show ranking
Dog trainers1st of 680.9%Show ranking
Golf rangefinders1st of 681.9%Show ranking
Shock Collar brands1st of 483%Show ranking
Bark Collar brands1st of 483.1%Show ranking
Bike computers1st of 687.5%Show ranking
Pet GPS tracker brands1st of 489.7%Show ranking
Fish finders1st of 693.1%Show ranking
GPS cycling computer brands1st of 794.3%Show ranking
Gps Collar brands1st of 595%Show ranking
Golf simulators1st of 695.3%Show ranking
Dog GPS tracker brands1st of 595.4%Show ranking
Marine charts1st of 695.8%Show ranking
Golf Range Finder brands1st of 397.3%Show ranking
Dash cam accessories1st of 697.6%Show ranking
Dash cam brands1st of 597.9%Show ranking
Depth Finder brands1st of 398.1%Show ranking

How is Garmin measured?

Brandwave collects information about searches that people make online using Garmin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • cycling computer garmin
  • fitness watch garmin
  • garmin
  • garmin alpha
  • garmin astro
  • garmin dog gps
  • garmin dog tracker
  • garmin edge
  • garmin fenix
  • garmin forerunner
  • garmin smartwatch
  • garmin venu
  • smartwatch garmin

Do you work for Garmin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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