How popular isWahoo in search?
In September 2026, there were an estimated 92.8K branded searches for Wahoo worldwide which is down 10.9% over the last 12 months. Wahoo holds 2% estimated Share of Search among GPS cycling computer brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Wahoo compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| GPS cycling computer brands | 2nd of 7 | 2% | Shown below |
| Bike computers | 2nd of 6 | 2% | Show ranking |
| Cycling apps | 4th of 5 | 2.5% | Show ranking |
| Exercise bike brands | 5th of 5 | 6.4% | Show ranking |
| Indoor cycling trainer brands | 2nd of 6 | 14% | Show ranking |
| Bike trainers | 1st of 5 | 58.1% | Show ranking |
Which GPS cycling computer brands compete with Wahoo?
Share of Search by month for Garmin, Wahoo. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | Wahoo | iGPSPORT | Lezyne | Bryton | Magene | Hammerhead |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 93.7% | 2.7% | 1.1% | 0.87% | 0.74% | 0.58% | 0.33% |
| Nov 2025 | 94.4% | 2.6% | 1% | 0.69% | 0.58% | 0.47% | 0.26% |
| Dec 2025 | 95% | 2.3% | 0.88% | 0.65% | 0.5% | 0.4% | 0.27% |
| Jan 2026 | 94.9% | 2.2% | 1.1% | 0.49% | 0.5% | 0.6% | 0.23% |
| Feb 2026 | 95.1% | 1.9% | 1.1% | 0.57% | 0.62% | 0.49% | 0.28% |
| Mar 2026 | 94.8% | 1.5% | 1.3% | 0.64% | 0.63% | 0.74% | 0.41% |
| Apr 2026 | 94.3% | 1.6% | 1.6% | 0.6% | 0.77% | 0.73% | 0.41% |
| May 2026 | 94.4% | 1.5% | 1.6% | 0.58% | 0.74% | 0.7% | 0.48% |
| Jun 2026 | 94.8% | 1.4% | 1.6% | 0.59% | 0.63% | 0.6% | 0.41% |
| Jul 2026 | 94.5% | 1.6% | 1.6% | 0.6% | 0.63% | 0.6% | 0.41% |
| Aug 2026 | 95.2% | 1.5% | 1.3% | 0.62% | 0.52% | 0.49% | 0.34% |
| Sep 2026 | 94.3% | 2% | 1.6% | 0.74% | 0.52% | 0.49% | 0.34% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 94.3% | 4.4M | -18.5% | -0.9 points | |
| 2, held 2nd | 2% | 92.8K | +7.5% | +0.5 points | |
| 3, held 3rd | 1.6% | 74.3K | +0.08% | +0.3 points | |
| 4, held 4th | 0.74% | 34.4K | -1.4% | +0.1 points | |
| 5, held 5th | 0.52% | 23.8K | -17.9% | 0 points | |
| 6, held 6th | 0.49% | 22.8K | -17.7% | 0 points | |
| 7, held 7th | 0.34% | 15.5K | -18% | 0 points |
1.
Garmin94.3%
Held 1st. 4.4M estimated branded searches, -18.5% vs prior month. Share -0.9 points.
2.
Wahoo2%
Held 2nd. 92.8K estimated branded searches, +7.5% vs prior month. Share +0.5 points.
3.
iGPSPORT
1.6%
Held 3rd. 74.3K estimated branded searches, +0.08% vs prior month. Share +0.3 points.
4.
Lezyne0.74%
Held 4th. 34.4K estimated branded searches, -1.4% vs prior month. Share +0.1 points.
5.
Bryton0.52%
Held 5th. 23.8K estimated branded searches, -17.9% vs prior month. Share 0 points.
6.
Magene0.49%
Held 6th. 22.8K estimated branded searches, -17.7% vs prior month. Share 0 points.
0.34%
Held 7th. 15.5K estimated branded searches, -18% vs prior month. Share 0 points.
Compare search popularity between Wahoo and its closest rivals
Every comparison with Wahoo
21 comparisons
- Echelon vs Wahoo
- Garmin vs Wahoo
- Komoot vs Wahoo
- NordicTrack vs Wahoo
- Peloton vs Wahoo
- Strava vs Wahoo
- Technogym vs Wahoo
- Wahoo vs Zwift
- iGPSPORT vs Wahoo
- Tacx vs Wahoo
- Lezyne vs Wahoo
- Bryton vs Wahoo
- Polar vs Wahoo
- Magene vs Wahoo
- TrainerRoad vs Wahoo
- JetBlack vs Wahoo
- Hammerhead vs Wahoo
- Elite vs Wahoo
- Saris vs Wahoo
- Cateye vs Wahoo
- Kinetic vs Wahoo
How has branded search demand for Wahoo changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wahoo worldwide fell from 104K to 92.8K.
- Across the 12 months ending September 2026, Wahoo’s estimated Share of Search among GPS cycling computer brands worldwide decreased from 2.7% to 2%.
- Across the 12 months ending September 2026, Wahoo’s estimated Share of Search among GPS cycling computer brands worldwide peaked at 2.7% in October 2025 and was lowest at 1.4% in June 2026.
How did search popularity change for GPS cycling computer brands worldwide in September 2026?
5 changes
In September 2026, Garmin lost estimated Share of Search among GPS cycling computer brands worldwide, from 95.2% to 94.3%.
Estimated monthly branded searches for iGPSPORT worldwide rose 82.9% over 12 measured months, from 40.6K to 74.3K in September 2026.
Estimated monthly branded searches for Hammerhead worldwide rose 22.2% over 12 measured months, from 12.7K to 15.5K in September 2026.
Estimated monthly branded searches for Bryton worldwide fell 16.2% over 12 measured months, from 28.4K to 23.8K in September 2026.
Estimated monthly branded searches for Wahoo worldwide fell 10.9% over 12 measured months, from 104K to 92.8K in September 2026.
How is Wahoo measured?
Brandwave collects information about searches that people make online using Wahoo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- cycling computer wahoo
- cycling trainer wahoo
- wahoo elemnt
- wahoo kickr
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Is Wahoo your brand?
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