E-Collar Technologies vs Garmin:Which is more popular by branded search?
In August 2026, Garmin had more branded searches than E-Collar Technologies among dog trainers worldwide. Garmin was estimated to have 5.4M branded searches compared to E-Collar Technologies’ 74K, and held an 81.7% Share of Search versus E-Collar Technologies’ 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, E-Collar Technologies or Garmin?
Compare the dog trainers shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Garmin, E-Collar Technologies. The figures are in the table below the chart.
View monthly share of search table
| Month | Garmin | SportDOG | E-Collar Technologies | PetSafe | Educator | Dogtra |
|---|---|---|---|---|---|---|
| Oct 2025 | 80% | 14.8% | 2% | 1.1% | 1.6% | 0.4% |
| Nov 2025 | 83.8% | 12.4% | 1.4% | 0.93% | 1.1% | 0.41% |
| Dec 2025 | 83.2% | 12.8% | 1.4% | 0.99% | 1.1% | 0.51% |
| Jan 2026 | 77.3% | 17.6% | 1.3% | 0.9% | 2.4% | 0.48% |
| Feb 2026 | 78.1% | 18% | 1.3% | 0.99% | 1.1% | 0.49% |
| Mar 2026 | 83.3% | 12.9% | 1.4% | 1% | 0.95% | 0.35% |
| Apr 2026 | 83.5% | 12.9% | 1.4% | 0.86% | 0.95% | 0.35% |
| May 2026 | 81.8% | 14.8% | 1.3% | 0.87% | 0.89% | 0.33% |
| Jun 2026 | 78.7% | 17.9% | 1.3% | 0.87% | 0.89% | 0.32% |
| Jul 2026 | 78.5% | 18% | 1.3% | 0.94% | 0.89% | 0.27% |
| Aug 2026 | 81.7% | 15.2% | 1.1% | 0.86% | 0.75% | 0.28% |
| Sep 2026 | — | — | — | — | — | — |
How has the E-Collar Technologies and Garmin comparison changed over the last 12 months?
3 findings
- Garmin was ahead of E-Collar Technologies in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, E-Collar Technologies’ estimated Share of Search among dog trainers worldwide moved from 2% to 1.1%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 11 months ending August 2026, Garmin’s estimated Share of Search among dog trainers worldwide moved from 80% to 81.7%, and its estimated monthly branded searches moved from 3.6M to 5.4M.
How did search popularity change for dog trainers worldwide in August 2026?
2 changes
In August 2026, Garmin gained estimated Share of Search among dog trainers worldwide, from 78.5% to 81.7%.
Estimated monthly branded searches for E-Collar Technologies worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using E-Collar Technologies’ and Garmin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
E-Collar Technologies
1 branded search term
- e collar
Garmin
15 branded search terms
- cycling computer garmin
- fitness watch garmin
- garmin
- garmin alpha
- garmin astro
- garmin com
- garmin dog gps
- garmin dog tracker
- garmin edge
- garmin fenix
- garmin forerunner
- garmin gps dog collar
- garmin smartwatch
- garmin venu
- smartwatch garmin
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.