Brandwave

Hennessy vs Torres:Which is more popular?

In September 2026, Hennessy had more branded searches than Torres among brandy brands worldwide. Hennessy had about 1 million branded searches, while Torres had 67,100. Hennessy made up 62.4% of all brandy brand searches we track, and Torres accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about brandy brands, both Hennessy and Torres appeared in all five answers. Hennessy was mentioned before Torres in four out of five answers.

Among brandy brands worldwide in September 2026

Who do people search for more?

Hennessy, about 15 searches for every 1 for Torres

Hennessy 1M searchesTorres 67.1K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Hennessy in 5 of 5Torres in 5 of 5

Who does AI recommend more?

Hennessy, named ahead of Torres in 4 of 5 answers

Hennessy first in 4Torres first in 1

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Top brandy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Hennessy and Torres showed up in all five answers. Hennessy was listed before Torres in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rémy Martin1st
  2. Hennessy2nd
  3. Torres3rd
  4. E&J4th
  5. Christian Brothers5th
  6. Paul Masson6th
  7. Korbel7th
  8. Asbach8th
  9. St-Rémy9th
  10. Metaxa10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hennessy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rémy Martin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Torres5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • E&J2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Metaxa1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Asbach1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • St-Rémy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Christian Brothers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paul Masson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Korbel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+1 more

See every answer about brandy brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Hennessy or Torres more popular in search?

This chart shows how often people search Google for Hennessy and Torres by name. Each line represents a brand's share of searches for all 11 brandy brands we track, month by month, from English-language searches worldwide.

Hennessy and Torres among brandy brands worldwide, by month

Share of searches by month for Hennessy, Torres. The figures are in the table below the chart.

View monthly share of searches table
MonthHennessyRémy MartinMetaxaTorresAsbachE&JSt-RémyFundadorChristian BrothersPaul MassonKorbel
Oct 202567%16.5%7.4%4.5%1.8%0.81%0.54%0.54%0.36%0.36%0.24%
Nov 202565.9%16.2%7.3%5.4%1.8%0.98%0.65%0.53%0.44%0.44%0.36%
Dec 202561.5%18.6%6.8%7.4%2%0.91%0.75%0.61%0.5%0.5%0.41%
Jan 202665.3%19.6%5.9%4.5%1.8%0.79%0.65%0.53%0.35%0.35%0.29%
Feb 202665.6%19.6%5.9%4.4%1.8%0.65%0.53%0.53%0.43%0.35%0.29%
Mar 202665.6%19.6%5.9%4.5%1.8%0.65%0.53%0.53%0.35%0.35%0.29%
Apr 202664.6%19.3%7.1%4.4%2.1%0.52%0.52%0.52%0.28%0.35%0.28%
May 202670.3%14.1%6.4%4.7%1.9%0.7%0.46%0.46%0.25%0.38%0.31%
Jun 202668.5%16.8%6.2%4.5%1.5%0.68%0.45%0.45%0.25%0.45%0.2%
Jul 202671.2%14.3%6.4%4%1.6%0.58%0.47%0.47%0.31%0.38%0.26%
Aug 202665.3%19.7%7.2%3.7%1.8%0.53%0.53%0.43%0.29%0.35%0.24%
Sep 202662.4%23%6.9%4.2%1.4%0.51%0.51%0.41%0.27%0.27%0.22%

How has the Hennessy and Torres comparison changed over the last 12 months?

3 findings
  • Hennessy was ahead of Torres in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hennessy’s share of searches among brandy brands worldwide moved from 67% to 62.4%, and its estimated monthly branded searches held steady at 1M.
  • Across the 12 months ending September 2026, Torres’ share of searches among brandy brands worldwide moved from 4.5% to 4.2%, and its estimated monthly branded searches held steady at 67.1K.

How did search popularity change for brandy brands worldwide in September 2026?

2 changes
  1. In September 2026, Torres gained share of searches among brandy brands worldwide, from 3.7% to 4.2%.

  2. In September 2026, Hennessy lost share of searches among brandy brands worldwide, from 65.3% to 62.4%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Hennessy’s and Torres’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hennessy

1 branded search term

  • hennessy

Torres

2 branded search terms

  • torres 10
  • torres brandy

How the Brand Demand Index is measured

Other head-to-heads among brandy brands

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