Hennessy vs Torres:Which is more popular?
In September 2026, Hennessy had more branded searches than Torres among brandy brands worldwide. Hennessy had about 1 million branded searches, while Torres had 67,100. Hennessy made up 62.4% of all brandy brand searches we track, and Torres accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about brandy brands, both Hennessy and Torres appeared in all five answers. Hennessy was mentioned before Torres in four out of five answers.
Who do people search for more?
Hennessy, about 15 searches for every 1 for Torres
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Hennessy, named ahead of Torres in 4 of 5 answers
Follow Hennessy vs Torres and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top brandy brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Hennessy and Torres showed up in all five answers. Hennessy was listed before Torres in four of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Rémy Martin1st
Hennessy2nd
Torres3rd
E&J4th
Christian Brothers5th
Paul Masson6th
Korbel7th
Asbach8th
St-Rémy9th
Metaxa10th- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Hennessy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rémy Martin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Torres5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
E&J2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Metaxa1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Asbach1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
St-Rémy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Christian Brothers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Paul Masson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Korbel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about brandy brands
5 answers
Asked ChatGPT
“Which brandy should I buy?”
Asked ChatGPT
“What are the best brandy brands?”
Asked ChatGPT
“What's a good brandy for sipping?”
Searched Google, AI Overview
“brandy brands”
Searched Google, AI Overview
“best brandy”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Hennessy or Torres more popular in search?
This chart shows how often people search Google for Hennessy and Torres by name. Each line represents a brand's share of searches for all 11 brandy brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Hennessy, Torres. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hennessy | Rémy Martin | Metaxa | Torres | Asbach | E&J | St-Rémy | Fundador | Christian Brothers | Paul Masson | Korbel |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 67% | 16.5% | 7.4% | 4.5% | 1.8% | 0.81% | 0.54% | 0.54% | 0.36% | 0.36% | 0.24% |
| Nov 2025 | 65.9% | 16.2% | 7.3% | 5.4% | 1.8% | 0.98% | 0.65% | 0.53% | 0.44% | 0.44% | 0.36% |
| Dec 2025 | 61.5% | 18.6% | 6.8% | 7.4% | 2% | 0.91% | 0.75% | 0.61% | 0.5% | 0.5% | 0.41% |
| Jan 2026 | 65.3% | 19.6% | 5.9% | 4.5% | 1.8% | 0.79% | 0.65% | 0.53% | 0.35% | 0.35% | 0.29% |
| Feb 2026 | 65.6% | 19.6% | 5.9% | 4.4% | 1.8% | 0.65% | 0.53% | 0.53% | 0.43% | 0.35% | 0.29% |
| Mar 2026 | 65.6% | 19.6% | 5.9% | 4.5% | 1.8% | 0.65% | 0.53% | 0.53% | 0.35% | 0.35% | 0.29% |
| Apr 2026 | 64.6% | 19.3% | 7.1% | 4.4% | 2.1% | 0.52% | 0.52% | 0.52% | 0.28% | 0.35% | 0.28% |
| May 2026 | 70.3% | 14.1% | 6.4% | 4.7% | 1.9% | 0.7% | 0.46% | 0.46% | 0.25% | 0.38% | 0.31% |
| Jun 2026 | 68.5% | 16.8% | 6.2% | 4.5% | 1.5% | 0.68% | 0.45% | 0.45% | 0.25% | 0.45% | 0.2% |
| Jul 2026 | 71.2% | 14.3% | 6.4% | 4% | 1.6% | 0.58% | 0.47% | 0.47% | 0.31% | 0.38% | 0.26% |
| Aug 2026 | 65.3% | 19.7% | 7.2% | 3.7% | 1.8% | 0.53% | 0.53% | 0.43% | 0.29% | 0.35% | 0.24% |
| Sep 2026 | 62.4% | 23% | 6.9% | 4.2% | 1.4% | 0.51% | 0.51% | 0.41% | 0.27% | 0.27% | 0.22% |
How has the Hennessy and Torres comparison changed over the last 12 months?
3 findings
- Hennessy was ahead of Torres in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hennessy’s share of searches among brandy brands worldwide moved from 67% to 62.4%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Torres’ share of searches among brandy brands worldwide moved from 4.5% to 4.2%, and its estimated monthly branded searches held steady at 67.1K.
How did search popularity change for brandy brands worldwide in September 2026?
2 changes

In September 2026, Torres gained share of searches among brandy brands worldwide, from 3.7% to 4.2%.

In September 2026, Hennessy lost share of searches among brandy brands worldwide, from 65.3% to 62.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Hennessy’s and Torres’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among brandy brands

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.