Brandwave

How popular isFundador?

In September 2026, people searched for Fundador by name about 6,600 times worldwide, an 18.5% decrease from the previous year. These searches made up 0.41% of all global brandy brand searches, placing Fundador eighth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about brandy brands, Fundador did not appear in any of the answers.

Search and AI answers in September 2026

Fundador is the eighth most searched of 11 competitors and not listed in any AI answer.

  1. HennessyShare of searches 62.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. Rémy MartinShare of searches 23%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. MetaxaShare of searches 6.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations 10th
  4. TorresShare of searches 4.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. FundadorShare of searches 0.41%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+6 more

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Top brandy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fundador did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rémy Martin1st
  2. Hennessy2nd
  3. Torres3rd
  4. E&J4th
  5. Christian Brothers5th
  6. Paul Masson6th
  7. Korbel7th
  8. +1 more
  9. St-Rémy9th
  10. Metaxa10th
  11. Fundador–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hennessy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rémy Martin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Torres5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • E&J2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Metaxa1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Asbach1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • St-Rémy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Christian Brothers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paul Masson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fundador0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about brandy brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which brandy brands compete with Fundador?

Fundador against brandy brands worldwide, by month

Share of searches by month for Hennessy, Rémy Martin, Metaxa, Torres, Fundador. The figures are in the table below the chart.

View monthly share of searches table
MonthHennessyRémy MartinMetaxaTorresAsbachE&JSt-RémyFundadorChristian BrothersPaul MassonKorbel
Oct 202567%16.5%7.4%4.5%1.8%0.81%0.54%0.54%0.36%0.36%0.24%
Nov 202565.9%16.2%7.3%5.4%1.8%0.98%0.65%0.53%0.44%0.44%0.36%
Dec 202561.5%18.6%6.8%7.4%2%0.91%0.75%0.61%0.5%0.5%0.41%
Jan 202665.3%19.6%5.9%4.5%1.8%0.79%0.65%0.53%0.35%0.35%0.29%
Feb 202665.6%19.6%5.9%4.4%1.8%0.65%0.53%0.53%0.43%0.35%0.29%
Mar 202665.6%19.6%5.9%4.5%1.8%0.65%0.53%0.53%0.35%0.35%0.29%
Apr 202664.6%19.3%7.1%4.4%2.1%0.52%0.52%0.52%0.28%0.35%0.28%
May 202670.3%14.1%6.4%4.7%1.9%0.7%0.46%0.46%0.25%0.38%0.31%
Jun 202668.5%16.8%6.2%4.5%1.5%0.68%0.45%0.45%0.25%0.45%0.2%
Jul 202671.2%14.3%6.4%4%1.6%0.58%0.47%0.47%0.31%0.38%0.26%
Aug 202665.3%19.7%7.2%3.7%1.8%0.53%0.53%0.43%0.29%0.35%0.24%
Sep 202662.4%23%6.9%4.2%1.4%0.51%0.51%0.41%0.27%0.27%0.22%

  1. 1.Hennessy

    62.4%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -2.9 points.

  2. 2.Rémy Martin

    23%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +3.3 points.

  3. 3.Metaxa

    6.9%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Torres

    4.2%

    Held 4th. 67.1K estimated branded searches, +19.6% vs prior month. Share +0.5 points.

  5. 5.Asbach

    1.4%

    Held 5th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  6. 6.E&J

    0.51%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.St-Rémy

    0.51%

    Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Fundador

    0.41%

    Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Christian Brothers

    0.27%

    Moved from 10th to 9th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Paul Masson

    0.27%

    Moved from 9th to 10th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

  11. 11.Korbel

    0.22%

    Held 11th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Fundador and its closest rivals

Every comparison with Fundador

10 comparisons

How has branded search demand for Fundador changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fundador worldwide fell from 8.1K to 6.6K.
  • Across the 12 months ending September 2026, Fundador fell from 7th to 8th among brandy brands worldwide.

How did search popularity change for brandy brands worldwide in September 2026?

6 changes

  1. In September 2026, Rémy Martin gained share of searches among brandy brands worldwide, from 19.7% to 23%.

  2. In September 2026, Torres gained share of searches among brandy brands worldwide, from 3.7% to 4.2%.

  3. In September 2026, Hennessy lost share of searches among brandy brands worldwide, from 65.3% to 62.4%.

  4. In September 2026, Christian Brothers rose from 10th to 9th among brandy brands worldwide.

  5. In September 2026, Paul Masson fell from 9th to 10th among brandy brands worldwide.

  6. Estimated monthly branded searches for E&J worldwide fell 33.1% over 12 measured months, from 12.1K to 8.1K in September 2026.

How are Fundador’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Fundador’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fundador brandy

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How the Brand Demand Index is measured

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