Fundador vs Korbel:Which is more popular?

Name: Fundador vs Korbel: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Fundador had more branded searches than Korbel among brandy brands worldwide. Fundador had about 6,600 branded searches, while Korbel had 3,600. Fundador made up 0.41% of all brandy brand searches we track, and Korbel accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about brandy brands, Korbel appeared in one of the five answers and Fundador in none.

Among brandy brands worldwide in September 2026

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Top brandy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Korbel was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Fundador did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Hennessy	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Rémy Martin	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Torres	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
E&J	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Metaxa	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Asbach	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
St-Rémy	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Christian Brothers	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Paul Masson	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Fundador	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Hennessy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rémy Martin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Torres5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
E&J2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Metaxa1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Asbach1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
St-Rémy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Christian Brothers1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Paul Masson1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fundador0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about brandy brands

5 answers

Asked ChatGPT
“Which brandy should I buy?”
1. 1Rémy Martin
2. 2Hennessy
3. 3E&J
4. 4Torres
Asked ChatGPT
“What are the best brandy brands?”
1. 1Rémy Martin
2. 2Hennessy
3. 3Torres
Asked ChatGPT
“What's a good brandy for sipping?”
1. 1Rémy Martin
2. 2Torres
3. 3Hennessy
Searched Google, AI Overview
“brandy brands”
1. 1Hennessy
2. 2Rémy Martin
3. 3E&J
4. 4Christian Brothers
5. 5Paul Masson
6. 6Korbel
7. 7Torres
8. 8Asbach
9. 9St-Rémy
10. 10Metaxa
Searched Google, AI Overview
“best brandy”
1. 1Hennessy
2. 2Rémy Martin
3. 3Torres

Not named in any answer:

Fundador

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Fundador or Korbel more popular in search?

This chart shows how often people search Google for Fundador and Korbel by name. Each line represents a brand's share of searches for all 11 brandy brands we track, month by month, from English-language searches worldwide.

Fundador and Korbel among brandy brands worldwide, by month

Month	Hennessy	Rémy Martin	Metaxa	Torres	Asbach	E&J	St-Rémy	Fundador	Christian Brothers	Paul Masson	Korbel
Oct 2025	67%	16.5%	7.4%	4.5%	1.8%	0.81%	0.54%	0.54%	0.36%	0.36%	0.24%
Nov 2025	65.9%	16.2%	7.3%	5.4%	1.8%	0.98%	0.65%	0.53%	0.44%	0.44%	0.36%
Dec 2025	61.5%	18.6%	6.8%	7.4%	2%	0.91%	0.75%	0.61%	0.5%	0.5%	0.41%
Jan 2026	65.3%	19.6%	5.9%	4.5%	1.8%	0.79%	0.65%	0.53%	0.35%	0.35%	0.29%
Feb 2026	65.6%	19.6%	5.9%	4.4%	1.8%	0.65%	0.53%	0.53%	0.43%	0.35%	0.29%
Mar 2026	65.6%	19.6%	5.9%	4.5%	1.8%	0.65%	0.53%	0.53%	0.35%	0.35%	0.29%
Apr 2026	64.6%	19.3%	7.1%	4.4%	2.1%	0.52%	0.52%	0.52%	0.28%	0.35%	0.28%
May 2026	70.3%	14.1%	6.4%	4.7%	1.9%	0.7%	0.46%	0.46%	0.25%	0.38%	0.31%
Jun 2026	68.5%	16.8%	6.2%	4.5%	1.5%	0.68%	0.45%	0.45%	0.25%	0.45%	0.2%
Jul 2026	71.2%	14.3%	6.4%	4%	1.6%	0.58%	0.47%	0.47%	0.31%	0.38%	0.26%
Aug 2026	65.3%	19.7%	7.2%	3.7%	1.8%	0.53%	0.53%	0.43%	0.29%	0.35%	0.24%
Sep 2026	62.4%	23%	6.9%	4.2%	1.4%	0.51%	0.51%	0.41%	0.27%	0.27%	0.22%

How has the Fundador and Korbel comparison changed over the last 12 months?

3 findings

Fundador was ahead of Korbel in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Fundador’s share of searches among brandy brands worldwide moved from 0.54% to 0.41%, and its estimated monthly branded searches moved from 8.1K to 6.6K.
Across the 12 months ending September 2026, Korbel’s share of searches among brandy brands worldwide moved from 0.24% to 0.22%, and its estimated monthly branded searches held steady at 3.6K.

How did search popularity change for brandy brands worldwide in September 2026?

1 change

Estimated monthly branded searches for Fundador worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fundador’s and Korbel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.