Brandwave

Camus vs Hennessy:Which is more popular?

In September 2026, Hennessy had more branded searches than Camus among cognac brands worldwide. Hennessy had about 1 million branded searches, while Camus had 9,900. Hennessy made up 61.7% of all cognac brand searches we track, and Camus accounted for 0.61%. When we asked ChatGPT and Google AI Overviews about cognac brands, Hennessy appeared in all five answers and Camus in two. Hennessy was mentioned before Camus in every answer.

Among cognac brands worldwide in September 2026

Who do people search for more?

Hennessy, about 101 searches for every 1 for Camus

Hennessy 1M searchesCamus 9.9K searches

Who does AI mention more?

Hennessy, mentioned in every answer we collected

Hennessy in 5 of 5Camus in 2 of 5

Who does AI recommend more?

Hennessy, named ahead of Camus in every answer

Hennessy first in 5Camus never first

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Top cognac brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hennessy appeared in all five answers. Camus was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hennessy was listed before Camus in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Hennessy1st
  2. Rémy Martin2nd
  3. Courvoisier3rd
  4. Martell4th
  5. Pierre Ferrand5th
  6. Camus6th
  7. Hine7th
  8. D'USSÉ8th
  9. Delamain9th
  10. Frapin10th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hennessy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rémy Martin5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Courvoisier5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Martell2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Camus2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pierre Ferrand2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • D'USSÉ1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delamain1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frapin1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cognac brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Camus or Hennessy more popular in search?

This chart shows how often people search Google for Camus and Hennessy by name. Each line represents a brand's share of searches for all ten cognac brands we track, month by month, from English-language searches worldwide.

Camus and Hennessy among cognac brands worldwide, by month

Share of searches by month for Hennessy, Camus. The figures are in the table below the chart.

View monthly share of searches table
MonthHennessyRémy MartinMartellCourvoisierD'USSÉCamusDelamainHinePierre FerrandFrapin
Oct 202565.7%16.2%5.9%5.9%4%0.8%0.65%0.43%0.19%0.16%
Nov 202564.8%15.9%5.9%7.1%3.9%0.96%0.64%0.43%0.19%0.19%
Dec 202560.7%18.3%6.7%8.2%3.7%0.9%0.6%0.49%0.22%0.18%
Jan 202663.8%19.2%5.8%5.8%3.2%0.94%0.63%0.42%0.18%0.18%
Feb 202662.6%18.7%6.9%5.6%3.8%0.92%0.62%0.41%0.22%0.18%
Mar 202662.5%18.7%6.9%5.6%3.8%0.92%0.75%0.5%0.27%0.18%
Apr 202662.6%18.7%6.9%5.6%3.8%0.92%0.62%0.41%0.22%0.18%
May 202669.2%13.9%6.3%5.1%3.4%0.84%0.68%0.3%0.17%0.13%
Jun 202667.2%16.5%6.1%5%3.3%0.67%0.67%0.3%0.16%0.13%
Jul 202669.2%13.9%6.3%5.1%3.4%0.69%0.84%0.25%0.17%0.13%
Aug 202664.7%19.5%5.9%4.8%3.2%0.64%0.78%0.28%0.16%0.12%
Sep 202661.7%22.7%5.6%4.6%3.7%0.61%0.61%0.27%0.15%0.12%

How has the Camus and Hennessy comparison changed over the last 12 months?

3 findings
  • Hennessy was ahead of Camus in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Camus’ share of searches among cognac brands worldwide moved from 0.8% to 0.61%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Hennessy’s share of searches among cognac brands worldwide moved from 65.7% to 61.7%, and its estimated monthly branded searches held steady at 1M.

How did search popularity change for cognac brands worldwide in September 2026?

2 changes
  1. In September 2026, Hennessy lost share of searches among cognac brands worldwide, from 64.7% to 61.7%.

  2. In September 2026, Camus rose from 7th to 6th among cognac brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Camus’ and Hennessy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Camus

1 branded search term

  • camus cognac

Hennessy

1 branded search term

  • hennessy

How the Brand Demand Index is measured

Other head-to-heads among cognac brands

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