Brandwave

How popular isSebago?

In September 2026, people searched for Sebago by name about 198,000 times worldwide, a 26% increase from the previous year. These searches made up 7.8% of all global loafer brand searches, placing Sebago fourth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about loafer brands, Sebago did not appear in any of the answers.

Search and AI answers in September 2026

Sebago is the fourth most searched of 11 competitors and not listed in any AI answer.

  1. Dr. MartensShare of searches 25.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. G.H. BassShare of searches 19.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. GucciShare of searches 17.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. SebagoShare of searches 7.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Steve MaddenShare of searches 7.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

+6 more

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Top loafer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sebago did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. G.H. Bass1st
  2. Meermin2nd
  3. Cole Haan3rd
  4. Gucci4th
  5. Crockett & Jones5th
  6. Steve Madden6th
  7. Tod’s6th
  8. Dr. Martens–
  9. Sebago–
  10. Vagabond–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • G.H. Bass5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gucci3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cole Haan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meermin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Steve Madden1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tod’s1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Crockett & Jones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dr. Martens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sebago0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vagabond0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about loafer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Which loafer brands compete with Sebago?

Sebago against loafer brands worldwide, by month

Share of searches by month for Dr. Martens, G.H. Bass, Gucci, Sebago, Steve Madden, Tod’s, Vagabond, Cole Haan, Sam Edelman. The figures are in the table below the chart.

View monthly share of searches table
MonthDr. MartensG.H. BassGucciSebagoSteve MaddenTod’sVagabondCole HaanSam EdelmanMeerminCrockett & Jones
Oct 202531.4%17.8%21%5.2%6.3%2.8%3.4%4.2%6.3%1%0.56%
Nov 202531.3%16.6%21%7.7%6.3%2.8%3.4%4.2%5.1%1%0.56%
Dec 202534.2%17.1%18.7%6.9%5.6%2.5%3.1%5.6%4.6%1.1%0.61%
Jan 202631%16.5%20.8%6.2%6.2%2.8%3.4%6.2%5.1%1%0.68%
Feb 202628.4%17.4%19%7%7%3.8%3.8%4.7%7%1.4%0.6%
Mar 202627.5%16.9%18.5%6.8%6.8%5.5%4.5%5.5%5.5%1.7%0.73%
Apr 202623%17.2%18.8%6.9%6.9%5.7%3.8%4.6%10.3%2.1%0.74%
May 202624.3%15.7%19.9%7.3%7.3%6%4.9%4.9%6%2.7%1.2%
Jun 202623.6%15.3%23.6%8.6%4.7%7.1%4.7%5.8%3.2%2.6%0.92%
Jul 202630.1%16%20.1%7.4%4.9%6%3.3%4.9%4%2.2%0.97%
Aug 202628.4%17.4%19.1%8.5%5.7%5.7%3.8%4.7%3.8%2.1%0.75%
Sep 202625.9%19.4%17.4%7.8%7.8%5.2%5.2%4.3%4.3%1.9%0.85%

  1. 1.Dr. Martens

    25.9%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share -2.5 points.

  2. 2.G.H. Bass

    19.4%

    Moved from 3rd to 2nd. 82.7K estimated branded searches, +22.3% vs prior month. Share +2 points.

  3. 3.Gucci

    17.4%

    Moved from 2nd to 3rd. 74K estimated branded searches, 0% vs prior month. Share -1.7 points.

  4. 4.Sebago

    7.8%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Steve Madden

    7.8%

    Held 5th. 33.1K estimated branded searches, +49.1% vs prior month. Share +2.1 points.

  6. 6.Tod’s

    5.2%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.5 points.

  7. 7.Vagabond

    5.2%

    Moved from 9th to 7th. 22.2K estimated branded searches, +50% vs prior month. Share +1.4 points.

  8. 8.Cole Haan

    4.3%

    Moved from 7th to 8th. 18.1K estimated branded searches, 0% vs prior month. Share -0.4 points.

  9. 9.Sam Edelman

    4.3%

    Moved from 8th to 9th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.4 points.

  10. 10.Meermin

    1.9%

    Held 10th. 8.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  11. 11.Crockett & Jones

    0.85%

    Held 11th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.1 points.

Sebago, Dr. Martens and 6 other brands sell other things too, so only their searches that name this product count here, like “sebago loafers”.

Compare popularity between Sebago and its closest rivals

Every comparison with Sebago

10 comparisons

How has branded search demand for Sebago changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sebago worldwide rose from 157K to 198K.
  • Across the 12 months ending September 2026, Sebago’s share of searches among loafer brands worldwide increased from 5.2% to 7.8%.
  • Across the 12 months ending September 2026, Sebago’s share of searches among loafer brands worldwide peaked at 8.6% in June 2026 and was lowest at 5.2% in October 2025.
  • Across the 12 months ending September 2026, Sebago rose from 6th to 4th among loafer brands worldwide.

How did search popularity change for loafer brands worldwide in September 2026?

6 changes

  1. In September 2026, G.H. Bass overtook Gucci to rank 2nd among loafer brands worldwide, with 19.4% of the searches.

  2. In September 2026, Vagabond overtook Cole Haan and Sam Edelman to rank 7th among loafer brands worldwide, with 5.2% of the searches.

  3. In September 2026, Steve Madden gained share of searches among loafer brands worldwide, from 5.7% to 7.8%.

  4. In September 2026, Dr. Martens lost share of searches among loafer brands worldwide, from 28.4% to 25.9%.

  5. In September 2026, Gucci lost share of searches among loafer brands worldwide, from 19.1% to 17.4%.

  6. In September 2026, Sebago lost share of searches among loafer brands worldwide, from 8.5% to 7.8%.

How are Sebago’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sebago’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sebago
  • sebago loafers

Do you work for Sebago? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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