Sam Edelman vs Sebago:Which is more popular?
In September 2026, Sebago had more branded searches than Sam Edelman among loafer brands worldwide. Sebago had about 33,100 branded searches, while Sam Edelman had 18,100. Sebago made up 7.8% of all loafer brand searches we track, and Sam Edelman accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about loafer brands, neither Sam Edelman nor Sebago appeared in any of the five answers.
Who do people search for more?
Sebago, about 83% more searches than Sam Edelman
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top loafer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Sam Edelman nor Sebago showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
G.H. Bass5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gucci3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cole Haan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Meermin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Steve Madden1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tod’s1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crockett & Jones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dr. Martens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Sebago0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sam Edelman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about loafer brands
5 answers
Asked ChatGPT
“Which loafer brand should I buy?”
Asked ChatGPT
“What are the best loafer brands?”
Asked ChatGPT
“What's the best loafer brand for wearing to the office?”
Searched Google, AI Overview
“loafers”
Searched Google, AI Overview
“womens loafers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Sam Edelman or Sebago more popular in search?
This chart shows how often people search Google for Sam Edelman and Sebago by name. Each line represents a brand's share of searches for all 11 loafer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sebago, Sam Edelman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | G.H. Bass | Gucci | Sebago | Steve Madden | Tod’s | Vagabond | Cole Haan | Sam Edelman | Meermin | Crockett & Jones |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 17.8% | 21% | 5.2% | 6.3% | 2.8% | 3.4% | 4.2% | 6.3% | 1% | 0.56% |
| Nov 2025 | 31.3% | 16.6% | 21% | 7.7% | 6.3% | 2.8% | 3.4% | 4.2% | 5.1% | 1% | 0.56% |
| Dec 2025 | 34.2% | 17.1% | 18.7% | 6.9% | 5.6% | 2.5% | 3.1% | 5.6% | 4.6% | 1.1% | 0.61% |
| Jan 2026 | 31% | 16.5% | 20.8% | 6.2% | 6.2% | 2.8% | 3.4% | 6.2% | 5.1% | 1% | 0.68% |
| Feb 2026 | 28.4% | 17.4% | 19% | 7% | 7% | 3.8% | 3.8% | 4.7% | 7% | 1.4% | 0.6% |
| Mar 2026 | 27.5% | 16.9% | 18.5% | 6.8% | 6.8% | 5.5% | 4.5% | 5.5% | 5.5% | 1.7% | 0.73% |
| Apr 2026 | 23% | 17.2% | 18.8% | 6.9% | 6.9% | 5.7% | 3.8% | 4.6% | 10.3% | 2.1% | 0.74% |
| May 2026 | 24.3% | 15.7% | 19.9% | 7.3% | 7.3% | 6% | 4.9% | 4.9% | 6% | 2.7% | 1.2% |
| Jun 2026 | 23.6% | 15.3% | 23.6% | 8.6% | 4.7% | 7.1% | 4.7% | 5.8% | 3.2% | 2.6% | 0.92% |
| Jul 2026 | 30.1% | 16% | 20.1% | 7.4% | 4.9% | 6% | 3.3% | 4.9% | 4% | 2.2% | 0.97% |
| Aug 2026 | 28.4% | 17.4% | 19.1% | 8.5% | 5.7% | 5.7% | 3.8% | 4.7% | 3.8% | 2.1% | 0.75% |
| Sep 2026 | 25.9% | 19.4% | 17.4% | 7.8% | 7.8% | 5.2% | 5.2% | 4.3% | 4.3% | 1.9% | 0.85% |
Sebago and Sam Edelman sell other things too, so only their searches that name this product count here, like “sebago loafers”.
How has the Sam Edelman and Sebago comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Sebago took it in November 2025, Sam Edelman took it in April 2026, Sebago took it in May 2026.
- Across the 12 months ending September 2026, Sam Edelman’s share of searches among loafer brands worldwide moved from 6.3% to 4.3%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Sebago’s share of searches among loafer brands worldwide moved from 5.2% to 7.8%, and its estimated monthly branded searches moved from 22.2K to 33.1K.
How did search popularity change for loafer brands worldwide in September 2026?
3 changes
In September 2026, Vagabond overtook Cole Haan and Sam Edelman to rank 7th among loafer brands worldwide, with 5.2% of the searches.
In September 2026, Sebago lost share of searches among loafer brands worldwide, from 8.5% to 7.8%.
Estimated monthly branded searches for Sam Edelman worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sam Edelman’s and Sebago’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sam Edelman
1 branded search term
- sam edelman loafers
Sebago
1 branded search term
- sebago loafers
Other head-to-heads among loafer brands
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