Sebago vs Steve Madden:Which is more popular?
In September 2026, Sebago and Steve Madden were level in searches among loafer brands worldwide, with an estimated 33.1K branded searches each, at 7.8% of the total each. When we asked ChatGPT and Google AI Overviews about loafer brands, Steve Madden appeared in one of the five answers and Sebago in none.
Who do people search for more?
Sebago and Steve Madden are searched for about as often as each other.
Who does AI mention more?
Steve Madden, mentioned in 1 of 5 answers, Sebago in 0
Follow Sebago vs Steve Madden and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top loafer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Steve Madden was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Sebago did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
G.H. Bass1st
Meermin2nd
Cole Haan3rd
Gucci4th
Crockett & Jones5th- Steve Madden6th
Tod’s6th
Dr. Martens–
Sebago–
Vagabond–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- G.H. Bass5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gucci3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cole Haan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Meermin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Steve Madden1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tod’s1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Crockett & Jones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dr. Martens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sebago0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vagabond0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about loafer brands
5 answers
Asked ChatGPT
“Which loafer brand should I buy?”
Asked ChatGPT
“What are the best loafer brands?”
Asked ChatGPT
“What's the best loafer brand for wearing to the office?”
Searched Google, AI Overview
“loafers”
Searched Google, AI Overview
“womens loafers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Sebago or Steve Madden more popular in search?
This chart shows how often people search Google for Sebago and Steve Madden by name. Each line represents a brand's share of searches for all 11 loafer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sebago, Steve Madden. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | G.H. Bass | Gucci | Sebago | Steve Madden | Tod’s | Vagabond | Cole Haan | Sam Edelman | Meermin | Crockett & Jones |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 17.8% | 21% | 5.2% | 6.3% | 2.8% | 3.4% | 4.2% | 6.3% | 1% | 0.56% |
| Nov 2025 | 31.3% | 16.6% | 21% | 7.7% | 6.3% | 2.8% | 3.4% | 4.2% | 5.1% | 1% | 0.56% |
| Dec 2025 | 34.2% | 17.1% | 18.7% | 6.9% | 5.6% | 2.5% | 3.1% | 5.6% | 4.6% | 1.1% | 0.61% |
| Jan 2026 | 31% | 16.5% | 20.8% | 6.2% | 6.2% | 2.8% | 3.4% | 6.2% | 5.1% | 1% | 0.68% |
| Feb 2026 | 28.4% | 17.4% | 19% | 7% | 7% | 3.8% | 3.8% | 4.7% | 7% | 1.4% | 0.6% |
| Mar 2026 | 27.5% | 16.9% | 18.5% | 6.8% | 6.8% | 5.5% | 4.5% | 5.5% | 5.5% | 1.7% | 0.73% |
| Apr 2026 | 23% | 17.2% | 18.8% | 6.9% | 6.9% | 5.7% | 3.8% | 4.6% | 10.3% | 2.1% | 0.74% |
| May 2026 | 24.3% | 15.7% | 19.9% | 7.3% | 7.3% | 6% | 4.9% | 4.9% | 6% | 2.7% | 1.2% |
| Jun 2026 | 23.6% | 15.3% | 23.6% | 8.6% | 4.7% | 7.1% | 4.7% | 5.8% | 3.2% | 2.6% | 0.92% |
| Jul 2026 | 30.1% | 16% | 20.1% | 7.4% | 4.9% | 6% | 3.3% | 4.9% | 4% | 2.2% | 0.97% |
| Aug 2026 | 28.4% | 17.4% | 19.1% | 8.5% | 5.7% | 5.7% | 3.8% | 4.7% | 3.8% | 2.1% | 0.75% |
| Sep 2026 | 25.9% | 19.4% | 17.4% | 7.8% | 7.8% | 5.2% | 5.2% | 4.3% | 4.3% | 1.9% | 0.85% |
Sebago and Steve Madden sell other things too, so only their searches that name this product count here, like “sebago loafers”.
How has the Sebago and Steve Madden comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Sebago took it in November 2025.
- Across the 12 months ending September 2026, Sebago’s share of searches among loafer brands worldwide moved from 5.2% to 7.8%, and its estimated monthly branded searches moved from 22.2K to 33.1K.
- Across the 12 months ending September 2026, Steve Madden’s share of searches among loafer brands worldwide moved from 6.3% to 7.8%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for loafer brands worldwide in September 2026?
2 changes
In September 2026, Steve Madden gained share of searches among loafer brands worldwide, from 5.7% to 7.8%.
In September 2026, Sebago lost share of searches among loafer brands worldwide, from 8.5% to 7.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sebago’s and Steve Madden’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sebago
1 branded search term
- sebago loafers
Steve Madden
1 branded search term
- steve madden loafers
Other head-to-heads among loafer brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.