Crockett & Jones vs Sam Edelman:Which is more popular?
In September 2026, Sam Edelman had more branded searches than Crockett & Jones among loafer brands worldwide. Sam Edelman had about 18,100 branded searches, while Crockett & Jones had 3,600. Sam Edelman made up 4.3% of all loafer brand searches we track, and Crockett & Jones accounted for 0.85%. When we asked ChatGPT and Google AI Overviews about loafer brands, Crockett & Jones appeared in one of the five answers and Sam Edelman in none.
Who do people search for more?
Sam Edelman, about 5 searches for every 1 for Crockett & Jones
Who does AI mention more?
Crockett & Jones, mentioned in 1 of 5 answers, Sam Edelman in 0
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Top loafer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Crockett & Jones was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sam Edelman did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
G.H. Bass5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gucci3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cole Haan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Meermin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Steve Madden1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tod’s1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Crockett & Jones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dr. Martens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sebago0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Sam Edelman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about loafer brands
5 answers
Asked ChatGPT
“Which loafer brand should I buy?”
Asked ChatGPT
“What are the best loafer brands?”
Asked ChatGPT
“What's the best loafer brand for wearing to the office?”
Searched Google, AI Overview
“loafers”
Searched Google, AI Overview
“womens loafers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Crockett & Jones or Sam Edelman more popular in search?
This chart shows how often people search Google for Crockett & Jones and Sam Edelman by name. Each line represents a brand's share of searches for all 11 loafer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sam Edelman, Crockett & Jones. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | G.H. Bass | Gucci | Sebago | Steve Madden | Tod’s | Vagabond | Cole Haan | Sam Edelman | Meermin | Crockett & Jones |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 17.8% | 21% | 5.2% | 6.3% | 2.8% | 3.4% | 4.2% | 6.3% | 1% | 0.56% |
| Nov 2025 | 31.3% | 16.6% | 21% | 7.7% | 6.3% | 2.8% | 3.4% | 4.2% | 5.1% | 1% | 0.56% |
| Dec 2025 | 34.2% | 17.1% | 18.7% | 6.9% | 5.6% | 2.5% | 3.1% | 5.6% | 4.6% | 1.1% | 0.61% |
| Jan 2026 | 31% | 16.5% | 20.8% | 6.2% | 6.2% | 2.8% | 3.4% | 6.2% | 5.1% | 1% | 0.68% |
| Feb 2026 | 28.4% | 17.4% | 19% | 7% | 7% | 3.8% | 3.8% | 4.7% | 7% | 1.4% | 0.6% |
| Mar 2026 | 27.5% | 16.9% | 18.5% | 6.8% | 6.8% | 5.5% | 4.5% | 5.5% | 5.5% | 1.7% | 0.73% |
| Apr 2026 | 23% | 17.2% | 18.8% | 6.9% | 6.9% | 5.7% | 3.8% | 4.6% | 10.3% | 2.1% | 0.74% |
| May 2026 | 24.3% | 15.7% | 19.9% | 7.3% | 7.3% | 6% | 4.9% | 4.9% | 6% | 2.7% | 1.2% |
| Jun 2026 | 23.6% | 15.3% | 23.6% | 8.6% | 4.7% | 7.1% | 4.7% | 5.8% | 3.2% | 2.6% | 0.92% |
| Jul 2026 | 30.1% | 16% | 20.1% | 7.4% | 4.9% | 6% | 3.3% | 4.9% | 4% | 2.2% | 0.97% |
| Aug 2026 | 28.4% | 17.4% | 19.1% | 8.5% | 5.7% | 5.7% | 3.8% | 4.7% | 3.8% | 2.1% | 0.75% |
| Sep 2026 | 25.9% | 19.4% | 17.4% | 7.8% | 7.8% | 5.2% | 5.2% | 4.3% | 4.3% | 1.9% | 0.85% |
Sam Edelman and Crockett & Jones sell other things too, so only their searches that name this product count here, like “sam edelman loafers”.
How has the Crockett & Jones and Sam Edelman comparison changed over the last 12 months?
3 findings
- Sam Edelman was ahead of Crockett & Jones in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crockett & Jones’ share of searches among loafer brands worldwide moved from 0.56% to 0.85%, and its estimated monthly branded searches moved from 2.4K to 3.6K.
- Across the 12 months ending September 2026, Sam Edelman’s share of searches among loafer brands worldwide moved from 6.3% to 4.3%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
How did search popularity change for loafer brands worldwide in September 2026?
3 changes
In September 2026, Vagabond overtook Cole Haan and Sam Edelman to rank 7th among loafer brands worldwide, with 5.2% of the searches.
Estimated monthly branded searches for Crockett & Jones worldwide rose 50% over 12 measured months, from 2.4K to 3.6K in September 2026.
Estimated monthly branded searches for Sam Edelman worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Crockett & Jones’ and Sam Edelman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crockett & Jones
1 branded search term
- crockett and jones loafers
Sam Edelman
1 branded search term
- sam edelman loafers
Other head-to-heads among loafer brands
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