Brandwave

Sam Edelman vs Vionic:Which is more popular?

In September 2026, Sam Edelman had more branded searches than Vionic among sandals women brands worldwide. Sam Edelman had about 301,000 branded searches, while Vionic had 90,500. Sam Edelman made up 2.1% of all sandals women brand searches we track, and Vionic accounted for 0.63%. When we asked ChatGPT and Google AI Overviews about sandals women brands, Vionic appeared in all five answers and Sam Edelman in two. Vionic was mentioned before Sam Edelman in every answer.

Among sandals women brands worldwide in September 2026

Who do people search for more?

Sam Edelman, about 3 searches for every 1 for Vionic

Sam Edelman 301K searchesVionic 90.5K searches

Who does AI mention more?

Vionic, mentioned in every answer we collected

Vionic in 5 of 5Sam Edelman in 2 of 5

Who does AI recommend more?

Vionic, named ahead of Sam Edelman in every answer

Vionic first in 3Sam Edelman never first

Follow Sam Edelman vs Vionic and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top sandals women brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Vionic appeared in all five answers. Sam Edelman was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vionic was listed before Sam Edelman in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Birkenstock1st
  2. Vionic2nd
  3. Ecco3rd
  4. Teva4th
  5. Clarks5th
  6. Sam Edelman6th
  7. Skechers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Vionic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Birkenstock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clarks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Teva4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ecco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skechers2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sam Edelman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about sandals women brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Sam Edelman or Vionic more popular in search?

This chart shows how often people search Google for Sam Edelman and Vionic by name. Each line represents a brand's share of searches for all seven sandals women brands we track, month by month, from English-language searches worldwide.

Sam Edelman and Vionic among sandals women brands worldwide, by month

Share of searches by month for Sam Edelman, Vionic. The figures are in the table below the chart.

View monthly share of searches table
MonthBirkenstockSkechersClarksSam EdelmanEccoVionicTeva
Oct 202537.9%46.4%11.4%2.3%1.3%0.69%<0.01%
Nov 202538.2%46.7%11.4%1.9%1.3%0.56%<0.01%
Dec 202543%43%10.5%1.7%1.2%0.64%<0.01%
Jan 202633.6%50.3%12.3%1.7%1.4%0.74%<0.01%
Feb 202638.2%46.6%11.4%1.9%1.3%0.69%<0.01%
Mar 202642.7%42.7%10.5%2.1%1.2%0.77%<0.01%
Apr 202647.6%39%9.5%1.9%1.3%0.7%<0.01%
May 202648.8%39.9%8%1.6%1.1%0.59%<0.01%
Jun 202653%35.5%8.7%1.4%0.96%0.52%<0.01%
Jul 202656.6%31%9.3%1.5%1%0.56%<0.01%
Aug 202646.8%38.3%11.4%1.9%1%0.57%<0.01%
Sep 202642.8%42.8%10.5%2.1%1.2%0.63%<0.01%

How has the Sam Edelman and Vionic comparison changed over the last 12 months?

3 findings
  • Sam Edelman was ahead of Vionic in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Sam Edelman’s share of searches among sandals women brands worldwide moved from 2.3% to 2.1%, and its estimated monthly branded searches held steady at 301K.
  • Across the 12 months ending September 2026, Vionic’s share of searches among sandals women brands worldwide moved from 0.69% to 0.63%, and its estimated monthly branded searches held steady at 90.5K.

How did search popularity change for sandals women brands worldwide in September 2026?

1 change
  1. Sam Edelman’s share of searches among sandals women brands worldwide has gained ground for 3 months in a row, from 1.4% to 2.1% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sam Edelman’s and Vionic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sam Edelman

1 branded search term

  • sam edelman

Vionic

1 branded search term

  • vionic

How the Brand Demand Index is measured

Other head-to-heads among sandals women brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.