Brandwave

Sam Edelman vs VIVAIA:Which is more popular?

In September 2026, Sam Edelman had more branded searches than VIVAIA among ballet flat brands worldwide. Sam Edelman had about 90,500 branded searches, while VIVAIA had 6,000. Sam Edelman made up 45% of all ballet flat brand searches we track, and VIVAIA accounted for 3%. When we asked ChatGPT and Google AI Overviews about ballet flat brands, Sam Edelman appeared in four of the five answers and VIVAIA in three. Sam Edelman was mentioned before VIVAIA in three out of four answers.

Among ballet flat brands worldwide in September 2026

Who do people search for more?

Sam Edelman, about 15 searches for every 1 for VIVAIA

Sam Edelman 90.5K searchesVIVAIA 6K searches

Who does AI mention more?

Sam Edelman, mentioned in 4 of 5 answers, VIVAIA in 3

Sam Edelman in 4 of 5VIVAIA in 3 of 5

Who does AI recommend more?

Sam Edelman, named ahead of VIVAIA in 3 of 4 answers

Sam Edelman first in 3VIVAIA first in 1

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Top ballet flat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sam Edelman was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. VIVAIA was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sam Edelman was listed before VIVAIA in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sam Edelman1st
  2. Margaux2nd
  3. Repetto3rd
  4. VIVAIA4th
  5. Vionic5th
  6. Quince6th
  7. Rothy's7th
  8. Tieks–
  9. Birdies–
  10. French Sole–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sam Edelman4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Margaux4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • VIVAIA3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Repetto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rothy's2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quince2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vionic1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tieks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Birdies0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • French Sole0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ballet flat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

Is Sam Edelman or VIVAIA more popular in search?

This chart shows how often people search Google for Sam Edelman and VIVAIA by name. Each line represents a brand's share of searches for all ten ballet flat brands we track, month by month, from English-language searches worldwide.

Sam Edelman and VIVAIA among ballet flat brands worldwide, by month

Share of searches by month for Sam Edelman, VIVAIA. The figures are in the table below the chart.

View monthly share of searches table
MonthSam EdelmanRepettoTieksBirdiesMargauxRothy'sVionicVIVAIAQuinceFrench Sole
Oct 202519.1%23.3%19.1%12.7%7%8.5%4.6%3.4%1.5%0.86%
Nov 202523.6%23.6%19.4%12.9%4.7%7.1%3.1%3.4%1.4%0.77%
Dec 202526.9%18%22%9.8%9.8%6.6%2.4%2.8%1.1%0.71%
Jan 202619%28.5%15.6%12.7%5.7%8.5%3.8%3.6%1.7%0.93%
Feb 202624.4%20%20%8.9%8.9%8.9%3.2%3.5%1.4%0.65%
Mar 202625.1%20.5%11.2%9.2%4.1%13.8%9.2%4.3%1.8%0.81%
Apr 202637.9%20.7%9.3%7.6%5.1%6.2%4.1%4.6%3%1.5%
May 202639.8%17.8%8%5.3%14.6%4.4%2.9%4%1.7%1.6%
Jun 202625.3%20.7%6.2%4.1%30.9%5.1%2.3%3%1.3%1.2%
Jul 202645.3%20.4%5%3.3%13.6%5%2.2%2.6%1.5%0.99%
Aug 202644%24.1%8.8%4.8%4.8%3.9%3.2%2.9%2.1%1.4%
Sep 202645%20.1%9%6%6%4%3.3%3%2.1%1.4%

Sam Edelman sells other things too, so only its searches that name this product count here, like “sam edelman flats”.

How has the Sam Edelman and VIVAIA comparison changed over the last 12 months?

3 findings
  • Sam Edelman was ahead of VIVAIA in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Sam Edelman’s share of searches among ballet flat brands worldwide moved from 19.1% to 45%, and its estimated monthly branded searches moved from 22.2K to 90.5K.
  • Across the 12 months ending September 2026, VIVAIA’s share of searches among ballet flat brands worldwide moved from 3.4% to 3%, and its estimated monthly branded searches moved from 3.9K to 6K.

How did search popularity change for ballet flat brands worldwide in September 2026?

2 changes

  1. In September 2026, Sam Edelman gained share of searches among ballet flat brands worldwide, from 44% to 45%.

  2. Estimated monthly branded searches for VIVAIA worldwide rose 53.8% over 12 measured months, from 3.9K to 6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Sam Edelman’s and VIVAIA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sam Edelman

1 branded search term

  • sam edelman flats

VIVAIA

2 branded search terms

  • vivaia ballet flats
  • vivaia flats

How the Brand Demand Index is measured

Other head-to-heads among ballet flat brands

Creator with pink hair and a pink jacket

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