Sam Edelman vs Tod’s:Which is more popular?
In September 2026, Tod’s had more branded searches than Sam Edelman among loafer brands worldwide. Tod’s had about 22,200 branded searches, while Sam Edelman had 18,100. Tod’s made up 5.2% of all loafer brand searches we track, and Sam Edelman accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about loafer brands, Tod’s appeared in one of the five answers and Sam Edelman in none.
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Top loafer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tod’s was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sam Edelman did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
G.H. Bass5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gucci3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cole Haan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Meermin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Steve Madden1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tod’s1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crockett & Jones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dr. Martens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sebago0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sam Edelman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about loafer brands
5 answers
Asked ChatGPT
“Which loafer brand should I buy?”
Asked ChatGPT
“What are the best loafer brands?”
Asked ChatGPT
“What's the best loafer brand for wearing to the office?”
Searched Google, AI Overview
“loafers”
Searched Google, AI Overview
“womens loafers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Sam Edelman or Tod’s more popular in search?
This chart shows how often people search Google for Sam Edelman and Tod’s by name. Each line represents a brand's share of searches for all 11 loafer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Tod’s, Sam Edelman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | G.H. Bass | Gucci | Sebago | Steve Madden | Tod’s | Vagabond | Cole Haan | Sam Edelman | Meermin | Crockett & Jones |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 17.8% | 21% | 5.2% | 6.3% | 2.8% | 3.4% | 4.2% | 6.3% | 1% | 0.56% |
| Nov 2025 | 31.3% | 16.6% | 21% | 7.7% | 6.3% | 2.8% | 3.4% | 4.2% | 5.1% | 1% | 0.56% |
| Dec 2025 | 34.2% | 17.1% | 18.7% | 6.9% | 5.6% | 2.5% | 3.1% | 5.6% | 4.6% | 1.1% | 0.61% |
| Jan 2026 | 31% | 16.5% | 20.8% | 6.2% | 6.2% | 2.8% | 3.4% | 6.2% | 5.1% | 1% | 0.68% |
| Feb 2026 | 28.4% | 17.4% | 19% | 7% | 7% | 3.8% | 3.8% | 4.7% | 7% | 1.4% | 0.6% |
| Mar 2026 | 27.5% | 16.9% | 18.5% | 6.8% | 6.8% | 5.5% | 4.5% | 5.5% | 5.5% | 1.7% | 0.73% |
| Apr 2026 | 23% | 17.2% | 18.8% | 6.9% | 6.9% | 5.7% | 3.8% | 4.6% | 10.3% | 2.1% | 0.74% |
| May 2026 | 24.3% | 15.7% | 19.9% | 7.3% | 7.3% | 6% | 4.9% | 4.9% | 6% | 2.7% | 1.2% |
| Jun 2026 | 23.6% | 15.3% | 23.6% | 8.6% | 4.7% | 7.1% | 4.7% | 5.8% | 3.2% | 2.6% | 0.92% |
| Jul 2026 | 30.1% | 16% | 20.1% | 7.4% | 4.9% | 6% | 3.3% | 4.9% | 4% | 2.2% | 0.97% |
| Aug 2026 | 28.4% | 17.4% | 19.1% | 8.5% | 5.7% | 5.7% | 3.8% | 4.7% | 3.8% | 2.1% | 0.75% |
| Sep 2026 | 25.9% | 19.4% | 17.4% | 7.8% | 7.8% | 5.2% | 5.2% | 4.3% | 4.3% | 1.9% | 0.85% |
Tod’s and Sam Edelman sell other things too, so only their searches that name this product count here, like “tods loafers”.
How has the Sam Edelman and Tod’s comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Tod’s took it in June 2026.
- Across the 12 months ending September 2026, Sam Edelman’s share of searches among loafer brands worldwide moved from 6.3% to 4.3%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Tod’s’ share of searches among loafer brands worldwide moved from 2.8% to 5.2%, and its estimated monthly branded searches moved from 12.1K to 22.2K.
How did search popularity change for loafer brands worldwide in September 2026?
3 changes
In September 2026, Vagabond overtook Cole Haan and Sam Edelman to rank 7th among loafer brands worldwide, with 5.2% of the searches.
In September 2026, Tod’s lost share of searches among loafer brands worldwide, from 5.7% to 5.2%.
Estimated monthly branded searches for Sam Edelman worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sam Edelman’s and Tod’s’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sam Edelman
1 branded search term
- sam edelman loafers
Tod’s
1 branded search term
- tods loafers
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