Brandwave

Naturalizer vs Sam Edelman:Which is more popular?

In September 2026, Sam Edelman had more branded searches than Naturalizer among ankle boots brands worldwide. Sam Edelman had about 301,000 branded searches, while Naturalizer had 90,500. Sam Edelman made up 5.7% of all ankle boots brand searches we track, and Naturalizer accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about ankle boots brands, Naturalizer appeared in three of the five answers and Sam Edelman in two. Sam Edelman was mentioned before Naturalizer in two out of three answers that named either.

Among ankle boots brands worldwide in September 2026

Who do people search for more?

Sam Edelman, about 3 searches for every 1 for Naturalizer

Sam Edelman 301K searchesNaturalizer 90.5K searches

Who does AI mention more?

Naturalizer, mentioned in 3 of 5 answers, Sam Edelman in 2

Naturalizer in 3 of 5Sam Edelman in 2 of 5

Who does AI recommend more?

Sam Edelman, named ahead of Naturalizer in 2 of 3 answers

Sam Edelman first in 2Naturalizer first in 1

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Top ankle boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Naturalizer was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sam Edelman was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sam Edelman was listed before Naturalizer in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Blundstone1st
  2. Clarks2nd
  3. Sam Edelman3rd
  4. Frye4th
  5. Naturalizer5th
  6. Ariat6th
  7. Dr. Martens7th
  8. Dune London–
  9. Hunter–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Blundstone4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dr. Martens3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clarks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Naturalizer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frye2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sam Edelman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ariat1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dune London0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hunter0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about ankle boots brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Naturalizer or Sam Edelman more popular in search?

This chart shows how often people search Google for Naturalizer and Sam Edelman by name. Each line represents a brand's share of searches for all nine ankle boots brands we track, month by month, from English-language searches worldwide.

Naturalizer and Sam Edelman among ankle boots brands worldwide, by month

Share of searches by month for Sam Edelman, Naturalizer. The figures are in the table below the chart.

View monthly share of searches table
MonthDr. MartensClarksAriatBlundstoneFryeSam EdelmanNaturalizerDune LondonHunter
Oct 202536.7%24.6%11%11%7.2%4.9%1.8%1.7%0.99%
Nov 202536%24%13.1%13.1%6%4%1.4%1.6%0.65%
Dec 202539.7%21.7%14.5%11.9%4.9%3.6%1.3%1.7%0.72%
Jan 202639.8%26.6%12%9.8%4%3.6%1.3%1.9%1.1%
Feb 202635.7%29%13.1%8.8%3.8%4.8%1.8%1.6%1.4%
Mar 202631.9%31.9%14.3%6.4%3.9%6.4%1.9%1.7%1.6%
Apr 202628.1%34.5%15.5%5.7%3.7%6.9%2.1%1.8%1.7%
May 202628.2%34.7%15.6%5.7%3.7%7%2.1%1.8%1.4%
Jun 202625.1%37.7%16.9%5%3.8%6.2%1.9%1.9%1.5%
Jul 202629.7%36.5%13.4%4.9%4.5%6%1.8%1.9%1.5%
Aug 202629.4%35.9%13.2%5.9%5.1%5.9%1.8%1.6%1.2%
Sep 202634.5%28.2%12.7%8.5%6%5.7%1.7%1.6%1.1%

How has the Naturalizer and Sam Edelman comparison changed over the last 12 months?

3 findings
  • Sam Edelman was ahead of Naturalizer in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Naturalizer’s share of searches among ankle boots brands worldwide moved from 1.8% to 1.7%, and its estimated monthly branded searches moved from 110K to 90.5K.
  • Across the 12 months ending September 2026, Sam Edelman’s share of searches among ankle boots brands worldwide moved from 4.9% to 5.7%, and its estimated monthly branded searches held steady at 301K.

How did search popularity change for ankle boots brands worldwide in September 2026?

3 changes

  1. In September 2026, Frye overtook Sam Edelman to rank 5th among ankle boots brands worldwide, with 6% of the searches.

  2. Sam Edelman’s share of searches among ankle boots brands worldwide has lost ground for 3 months in a row, from 6.2% to 5.7% in September 2026.

  3. Estimated monthly branded searches for Naturalizer worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Naturalizer’s and Sam Edelman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Naturalizer

1 branded search term

  • naturalizer

Sam Edelman

1 branded search term

  • sam edelman

How the Brand Demand Index is measured

Other head-to-heads among ankle boots brands

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