Sam Edelman vs Skechers:Which is more popular?
In September 2026, Skechers had more branded searches than Sam Edelman among sandals women brands worldwide. Skechers had about 6.1 million branded searches, while Sam Edelman had 301,000. Skechers made up 42.8% of all sandals women brand searches we track, and Sam Edelman accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about sandals women brands, Sam Edelman and Skechers each appeared in two of the five answers. Sam Edelman was mentioned before Skechers in every answer that named either.
Who do people search for more?
Skechers, about 20 searches for every 1 for Sam Edelman
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Sam Edelman, named ahead of Skechers in 2 of 2 answers
Follow Sam Edelman vs Skechers and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top sandals women brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sam Edelman was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Skechers was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Sam Edelman was listed before Skechers in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Birkenstock1st
Vionic2nd
Ecco3rd
Teva4th
Clarks5th- Sam Edelman6th
- Skechers–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Vionic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Birkenstock4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clarks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Teva4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ecco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Skechers2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sam Edelman2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about sandals women brands
5 answers
Asked ChatGPT
“Which women's sandals brand should I buy?”
Asked ChatGPT
“What are the best women's sandals brands?”
Asked ChatGPT
“What's the best women's sandals brand for everyday wear?”
Searched Google, AI Overview
“comfortable women's sandals”
Searched Google, AI Overview
“women's sandals”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Sam Edelman or Skechers more popular in search?
This chart shows how often people search Google for Sam Edelman and Skechers by name. Each line represents a brand's share of searches for all seven sandals women brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Skechers, Sam Edelman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Birkenstock | Skechers | Clarks | Sam Edelman | Ecco | Vionic | Teva |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.9% | 46.4% | 11.4% | 2.3% | 1.3% | 0.69% | <0.01% |
| Nov 2025 | 38.2% | 46.7% | 11.4% | 1.9% | 1.3% | 0.56% | <0.01% |
| Dec 2025 | 43% | 43% | 10.5% | 1.7% | 1.2% | 0.64% | <0.01% |
| Jan 2026 | 33.6% | 50.3% | 12.3% | 1.7% | 1.4% | 0.74% | <0.01% |
| Feb 2026 | 38.2% | 46.6% | 11.4% | 1.9% | 1.3% | 0.69% | <0.01% |
| Mar 2026 | 42.7% | 42.7% | 10.5% | 2.1% | 1.2% | 0.77% | <0.01% |
| Apr 2026 | 47.6% | 39% | 9.5% | 1.9% | 1.3% | 0.7% | <0.01% |
| May 2026 | 48.8% | 39.9% | 8% | 1.6% | 1.1% | 0.59% | <0.01% |
| Jun 2026 | 53% | 35.5% | 8.7% | 1.4% | 0.96% | 0.52% | <0.01% |
| Jul 2026 | 56.6% | 31% | 9.3% | 1.5% | 1% | 0.56% | <0.01% |
| Aug 2026 | 46.8% | 38.3% | 11.4% | 1.9% | 1% | 0.57% | <0.01% |
| Sep 2026 | 42.8% | 42.8% | 10.5% | 2.1% | 1.2% | 0.63% | <0.01% |
How has the Sam Edelman and Skechers comparison changed over the last 12 months?
3 findings
- Skechers was ahead of Sam Edelman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sam Edelman’s share of searches among sandals women brands worldwide moved from 2.3% to 2.1%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, Skechers’ share of searches among sandals women brands worldwide moved from 46.4% to 42.8%, and its estimated monthly branded searches held steady at 6.1M.
How did search popularity change for sandals women brands worldwide in September 2026?
2 changes
In September 2026, Skechers gained share of searches among sandals women brands worldwide, from 38.3% to 42.8%.
Sam Edelman’s share of searches among sandals women brands worldwide has gained ground for 3 months in a row, from 1.4% to 2.1% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sam Edelman’s and Skechers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sam Edelman
1 branded search term
- sam edelman
Skechers
1 branded search term
- skechers
Other head-to-heads among sandals women brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.