Cole Haan vs Sam Edelman:Which is more popular?
In September 2026, Cole Haan and Sam Edelman were level in searches among loafer brands worldwide, with an estimated 18.1K branded searches each, at 4.3% of the total each. When we asked ChatGPT and Google AI Overviews about loafer brands, Cole Haan appeared in three of the five answers and Sam Edelman in none.
Who do people search for more?
Cole Haan and Sam Edelman are searched for about as often as each other.
Who does AI mention more?
Cole Haan, mentioned in 3 of 5 answers, Sam Edelman in 0
Who does AI recommend more?
Cole Haan, the only one of the two named
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Top loafer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Cole Haan was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sam Edelman did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
G.H. Bass5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gucci3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Cole Haan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Meermin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Steve Madden1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tod’s1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Crockett & Jones1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dr. Martens0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sebago0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sam Edelman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about loafer brands
5 answers
Asked ChatGPT
“Which loafer brand should I buy?”
Asked ChatGPT
“What are the best loafer brands?”
Asked ChatGPT
“What's the best loafer brand for wearing to the office?”
Searched Google, AI Overview
“loafers”
Searched Google, AI Overview
“womens loafers”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is Cole Haan or Sam Edelman more popular in search?
This chart shows how often people search Google for Cole Haan and Sam Edelman by name. Each line represents a brand's share of searches for all 11 loafer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Cole Haan, Sam Edelman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dr. Martens | G.H. Bass | Gucci | Sebago | Steve Madden | Tod’s | Vagabond | Cole Haan | Sam Edelman | Meermin | Crockett & Jones |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 17.8% | 21% | 5.2% | 6.3% | 2.8% | 3.4% | 4.2% | 6.3% | 1% | 0.56% |
| Nov 2025 | 31.3% | 16.6% | 21% | 7.7% | 6.3% | 2.8% | 3.4% | 4.2% | 5.1% | 1% | 0.56% |
| Dec 2025 | 34.2% | 17.1% | 18.7% | 6.9% | 5.6% | 2.5% | 3.1% | 5.6% | 4.6% | 1.1% | 0.61% |
| Jan 2026 | 31% | 16.5% | 20.8% | 6.2% | 6.2% | 2.8% | 3.4% | 6.2% | 5.1% | 1% | 0.68% |
| Feb 2026 | 28.4% | 17.4% | 19% | 7% | 7% | 3.8% | 3.8% | 4.7% | 7% | 1.4% | 0.6% |
| Mar 2026 | 27.5% | 16.9% | 18.5% | 6.8% | 6.8% | 5.5% | 4.5% | 5.5% | 5.5% | 1.7% | 0.73% |
| Apr 2026 | 23% | 17.2% | 18.8% | 6.9% | 6.9% | 5.7% | 3.8% | 4.6% | 10.3% | 2.1% | 0.74% |
| May 2026 | 24.3% | 15.7% | 19.9% | 7.3% | 7.3% | 6% | 4.9% | 4.9% | 6% | 2.7% | 1.2% |
| Jun 2026 | 23.6% | 15.3% | 23.6% | 8.6% | 4.7% | 7.1% | 4.7% | 5.8% | 3.2% | 2.6% | 0.92% |
| Jul 2026 | 30.1% | 16% | 20.1% | 7.4% | 4.9% | 6% | 3.3% | 4.9% | 4% | 2.2% | 0.97% |
| Aug 2026 | 28.4% | 17.4% | 19.1% | 8.5% | 5.7% | 5.7% | 3.8% | 4.7% | 3.8% | 2.1% | 0.75% |
| Sep 2026 | 25.9% | 19.4% | 17.4% | 7.8% | 7.8% | 5.2% | 5.2% | 4.3% | 4.3% | 1.9% | 0.85% |
Sam Edelman sells other things too, so only its searches that name this product count here, like “sam edelman loafers”.
How has the Cole Haan and Sam Edelman comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Cole Haan took it in December 2025, Sam Edelman took it in February 2026, Cole Haan took it in June 2026.
- Across the 12 months ending September 2026, Cole Haan’s share of searches among loafer brands worldwide moved from 4.2% to 4.3%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Sam Edelman’s share of searches among loafer brands worldwide moved from 6.3% to 4.3%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
How did search popularity change for loafer brands worldwide in September 2026?
3 changes
In September 2026, Vagabond overtook Cole Haan and Sam Edelman to rank 7th among loafer brands worldwide, with 5.2% of the searches.
Cole Haan’s share of searches among loafer brands worldwide has lost ground for 3 months in a row, from 5.8% to 4.3% in September 2026.
Estimated monthly branded searches for Sam Edelman worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Cole Haan’s and Sam Edelman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cole Haan
1 branded search term
- cole haan loafers
Sam Edelman
1 branded search term
- sam edelman loafers
Other head-to-heads among loafer brands
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