Brandwave

How popular isSkechers?

In September 2026, people searched for Skechers by name about 6.1 million times worldwide, about the same as the previous year. These searches made up 9.9% of all global golf shoe brand searches, placing Skechers fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about golf shoe brands, Skechers appeared in three of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Skechers is the fourth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. NikeShare of searches 39.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. AdidasShare of searches 35.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. PumaShare of searches 15.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. SkechersShare of searches 9.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. EccoShare of searches 0.27%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd

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Top golf shoe brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Skechers was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Skechers is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FootJoy1st
  2. Adidas2nd
  3. Ecco3rd
  4. Nike4th
  5. Skechers5th
  6. Puma6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ecco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FootJoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skechers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Puma1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about golf shoe brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which golf shoe brands compete with Skechers?

Skechers against golf shoe brands worldwide, by month

Share of searches by month for Nike, Adidas, Puma, Skechers. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasPumaSkechersEccoFootJoy
Oct 202539.2%36.6%14.1%9.6%0.26%0.17%
Nov 202541.2%37.4%12.4%8.6%0.23%0.15%
Dec 202541.5%37%12.8%8.3%0.22%0.15%
Jan 202643.7%33%13.7%9.2%0.25%0.16%
Feb 202640.4%36.2%14.7%8.3%0.22%0.18%
Mar 202640.1%36.7%14.7%8.2%0.22%0.18%
Apr 202637.9%35.4%16.8%9.4%0.31%0.25%
May 202633.1%35.7%20.7%10.1%0.27%0.22%
Jun 202637.4%38.7%14.1%9.4%0.25%0.21%
Jul 202637.8%39.8%14.4%7.7%0.25%0.21%
Aug 202636.1%38.3%16.4%8.8%0.24%0.2%
Sep 202639.3%35.3%15.1%9.9%0.27%0.18%

  1. 1.Nike

    39.3%

    Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3.2 points.

  2. 2.Adidas

    35.3%

    Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -3 points.

  3. 3.Puma

    15.1%

    Held 3rd. 9.4M estimated branded searches, -17.1% vs prior month. Share -1.2 points.

  4. 4.Skechers

    9.9%

    Held 4th. 6.1M estimated branded searches, 0% vs prior month. Share +1 points.

  5. 5.Ecco

    0.27%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.FootJoy

    0.18%

    Held 6th. 110K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare popularity between Skechers and its closest rivals

Every comparison with Skechers

28 comparisons

How has branded search demand for Skechers changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Skechers worldwide held steady at 6.1M.
  • Across the 12 months ending September 2026, Skechers’ share of searches among golf shoe brands worldwide peaked at 10.1% in May 2026 and was lowest at 7.7% in July 2026.

How did search popularity change for golf shoe brands worldwide in September 2026?

4 changes

  1. In September 2026, Nike overtook Adidas to become the leader among golf shoe brands worldwide, with 39.3% of the searches.

  2. In September 2026, Skechers gained share of searches among golf shoe brands worldwide, from 8.8% to 9.9%.

  3. In September 2026, Adidas lost share of searches among golf shoe brands worldwide, from 38.3% to 35.3%.

  4. In September 2026, Puma lost share of searches among golf shoe brands worldwide, from 16.4% to 15.1%.

How are Skechers’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Skechers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • skechers

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How the Brand Demand Index is measured

Where does Skechers compete?

Skechers is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sneaker brands6th of 126.6%Show ranking
Casual shoes brands6th of 87.2%Show ranking
Kids shoe brands5th of 108.4%Show ranking
Golf shoe brands4th of 69.9%Shown above
Sandals women brands2nd of 742.8%Show ranking
Waterproof boots brands1st of 1054.7%Show ranking
Creator with pink hair and a pink jacket

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