Adidas vs Skechers:Which is more popular?
In September 2026, Adidas had more branded searches than Skechers among golf shoe brands worldwide. Adidas had about 21.8 million branded searches, while Skechers had 6.1 million. Adidas made up 35.3% of all golf shoe brand searches we track, and Skechers accounted for 9.9%. When we asked ChatGPT and Google AI Overviews about golf shoe brands, Adidas appeared in four of the five answers and Skechers in three. Adidas was mentioned before Skechers in four out of five answers.
Who do people search for more?
Adidas, about 4 searches for every 1 for Skechers
Who does AI mention more?
Adidas, mentioned in 4 of 5 answers, Skechers in 3
Who does AI recommend more?
Adidas, named ahead of Skechers in 4 of 5 answers
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Top golf shoe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Adidas was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Skechers was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Adidas was listed before Skechers in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Ecco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
FootJoy5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Adidas4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Skechers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nike2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Puma1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about golf shoe brands
5 answers
Asked ChatGPT
“Which golf shoe brand should I buy?”
Asked ChatGPT
“What are the best golf shoe brands?”
Asked ChatGPT
“What's the best golf shoe brand for all day comfort?”
Searched Google, AI Overview
“golf shoe brands”
Searched Google, AI Overview
“best golf shoes”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Adidas or Skechers more popular in search?
This chart shows how often people search Google for Adidas and Skechers by name. Each line represents a brand's share of searches for all six golf shoe brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Adidas, Skechers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | Puma | Skechers | Ecco | FootJoy |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 36.6% | 14.1% | 9.6% | 0.26% | 0.17% |
| Nov 2025 | 41.2% | 37.4% | 12.4% | 8.6% | 0.23% | 0.15% |
| Dec 2025 | 41.5% | 37% | 12.8% | 8.3% | 0.22% | 0.15% |
| Jan 2026 | 43.7% | 33% | 13.7% | 9.2% | 0.25% | 0.16% |
| Feb 2026 | 40.4% | 36.2% | 14.7% | 8.3% | 0.22% | 0.18% |
| Mar 2026 | 40.1% | 36.7% | 14.7% | 8.2% | 0.22% | 0.18% |
| Apr 2026 | 37.9% | 35.4% | 16.8% | 9.4% | 0.31% | 0.25% |
| May 2026 | 33.1% | 35.7% | 20.7% | 10.1% | 0.27% | 0.22% |
| Jun 2026 | 37.4% | 38.7% | 14.1% | 9.4% | 0.25% | 0.21% |
| Jul 2026 | 37.8% | 39.8% | 14.4% | 7.7% | 0.25% | 0.21% |
| Aug 2026 | 36.1% | 38.3% | 16.4% | 8.8% | 0.24% | 0.2% |
| Sep 2026 | 39.3% | 35.3% | 15.1% | 9.9% | 0.27% | 0.18% |
How has the Adidas and Skechers comparison changed over the last 12 months?
3 findings
- Adidas was ahead of Skechers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among golf shoe brands worldwide moved from 36.6% to 35.3%, and its estimated monthly branded searches moved from 23.3M to 21.8M.
- Across the 12 months ending September 2026, Skechers’ share of searches among golf shoe brands worldwide moved from 9.6% to 9.9%, and its estimated monthly branded searches held steady at 6.1M.
How did search popularity change for golf shoe brands worldwide in September 2026?
3 changes
In September 2026, Nike overtook Adidas to become the leader among golf shoe brands worldwide, with 39.3% of the searches.
In September 2026, Skechers gained share of searches among golf shoe brands worldwide, from 8.8% to 9.9%.
In September 2026, Adidas lost share of searches among golf shoe brands worldwide, from 38.3% to 35.3%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Adidas’ and Skechers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among golf shoe brands
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