Skechers vs Stride Rite:Which is searched more?
In September 2026, Skechers had more branded searches than Stride Rite among kids shoe brands worldwide. Skechers had about 6.1 million branded searches, while Stride Rite had 90,500. Skechers made up 8.4% of all kids shoe brand searches we track, and Stride Rite accounted for 0.12%. These are worldwide searches for English-language branded terms.
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Is Skechers or Stride Rite more popular in search?
Compare the children's shoe brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Skechers, Stride Rite. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Crocs | Skechers | Clarks | Stride Rite | Bobux | Ten Little | KEEN |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.3% | 30.2% | 17.6% | 9.7% | 7.9% | 1.9% | 0.14% | 0.06% | 0.03% | 0.02% |
| Nov 2025 | 34.6% | 31.4% | 16% | 8.8% | 7.2% | 1.8% | 0.11% | 0.05% | 0.02% | 0.01% |
| Dec 2025 | 34.7% | 30.9% | 15.3% | 10.3% | 6.9% | 1.7% | 0.08% | 0.05% | 0.02% | 0.02% |
| Jan 2026 | 38.3% | 28.9% | 14.6% | 8% | 8% | 2% | 0.1% | 0.05% | 0.02% | 0.02% |
| Feb 2026 | 34.9% | 31.3% | 15.9% | 8.8% | 7.2% | 1.7% | 0.13% | 0.06% | 0.04% | 0.02% |
| Mar 2026 | 34.1% | 31.2% | 15.4% | 10.4% | 6.9% | 1.7% | 0.12% | 0.06% | 0.04% | 0.02% |
| Apr 2026 | 31.5% | 29.4% | 17.4% | 11.7% | 7.8% | 1.9% | 0.14% | 0.06% | 0.03% | 0.02% |
| May 2026 | 30.5% | 33% | 13.8% | 11.3% | 9.3% | 1.9% | 0.11% | 0.06% | 0.03% | 0.02% |
| Jun 2026 | 30.6% | 31.7% | 14% | 14% | 7.7% | 1.9% | 0.09% | 0.05% | 0.03% | 0.02% |
| Jul 2026 | 31% | 32.7% | 14% | 14% | 6.3% | 1.9% | 0.11% | 0.05% | 0.03% | 0.02% |
| Aug 2026 | 30.3% | 32.2% | 16.5% | 11.1% | 7.4% | 2.2% | 0.11% | 0.05% | 0.03% | 0.02% |
| Sep 2026 | 33.5% | 30.1% | 15.3% | 10.3% | 8.4% | 2.1% | 0.12% | 0.07% | 0.04% | 0.02% |
How has the Skechers and Stride Rite comparison changed over the last 12 months?
3 findings
- Skechers was ahead of Stride Rite in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Skechers’ share of searches among kids shoe brands worldwide moved from 7.9% to 8.4%, and its estimated monthly branded searches held steady at 6.1M.
- Across the 12 months ending September 2026, Stride Rite’s share of searches among kids shoe brands worldwide moved from 0.14% to 0.12%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for kids shoe brands worldwide in September 2026?
2 changes
In September 2026, Skechers gained share of searches among kids shoe brands worldwide, from 7.4% to 8.4%.
Estimated monthly branded searches for Stride Rite worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Skechers’ and Stride Rite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Skechers
1 branded search term
- skechers
Stride Rite
1 branded search term
- stride rite
Other head-to-heads among kids shoe brands
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