Bobux vs Skechers:Which is more popular?

Name: Bobux vs Skechers: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Skechers had more branded searches than Bobux among kids shoe brands worldwide. Skechers had about 6.1 million branded searches, while Bobux had 49,500. Skechers made up 8.4% of all kids shoe brand searches we track, and Bobux accounted for 0.07%. When we asked ChatGPT and Google AI Overviews about kids shoe brands, Skechers appeared in three of the five answers and Bobux in none.

Among kids shoe brands worldwide in September 2026

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Top kids shoe brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Skechers was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bobux did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
New Balance	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Stride Rite	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Skechers	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Ten Little	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Nike	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Adidas	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
Crocs	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
KEEN	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Clarks	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Bobux	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Stride Rite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Skechers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ten Little3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nike2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adidas2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Crocs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KEEN1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Clarks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bobux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids shoe brands

5 answers

Asked ChatGPT
“Which kids shoe brand should I buy?”
Asked ChatGPT
“What are the best kids shoe brands?”
1. 1New Balance
2. 2Stride Rite
3. 3KEEN
4. 4Crocs
5. 5Skechers
6. 6Ten Little
Asked ChatGPT
“What's the best kids shoe brand for growing feet?”
Searched Google, AI Overview
“kids trainers”
1. 1Nike
2. 2New Balance
3. 3Adidas
Searched Google, AI Overview
“kids shoe brands”
1. 1Nike
2. 2Adidas
3. 3New Balance
4. 4Stride Rite
5. 5Ten Little
6. 6Crocs
7. 7Skechers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Bobux or Skechers more popular in search?

This chart shows how often people search Google for Bobux and Skechers by name. Each line represents a brand's share of searches for all ten kids shoe brands we track, month by month, from English-language searches worldwide.

Bobux and Skechers among kids shoe brands worldwide, by month

Month	Nike	Adidas	New Balance	Crocs	Skechers	Clarks	Stride Rite	Bobux	Ten Little	KEEN
Oct 2025	32.3%	30.2%	17.6%	9.7%	7.9%	1.9%	0.14%	0.06%	0.03%	0.02%
Nov 2025	34.6%	31.4%	16%	8.8%	7.2%	1.8%	0.11%	0.05%	0.02%	0.01%
Dec 2025	34.7%	30.9%	15.3%	10.3%	6.9%	1.7%	0.08%	0.05%	0.02%	0.02%
Jan 2026	38.3%	28.9%	14.6%	8%	8%	2%	0.1%	0.05%	0.02%	0.02%
Feb 2026	34.9%	31.3%	15.9%	8.8%	7.2%	1.7%	0.13%	0.06%	0.04%	0.02%
Mar 2026	34.1%	31.2%	15.4%	10.4%	6.9%	1.7%	0.12%	0.06%	0.04%	0.02%
Apr 2026	31.5%	29.4%	17.4%	11.7%	7.8%	1.9%	0.14%	0.06%	0.03%	0.02%
May 2026	30.5%	33%	13.8%	11.3%	9.3%	1.9%	0.11%	0.06%	0.03%	0.02%
Jun 2026	30.6%	31.7%	14%	14%	7.7%	1.9%	0.09%	0.05%	0.03%	0.02%
Jul 2026	31%	32.7%	14%	14%	6.3%	1.9%	0.11%	0.05%	0.03%	0.02%
Aug 2026	30.3%	32.2%	16.5%	11.1%	7.4%	2.2%	0.11%	0.05%	0.03%	0.02%
Sep 2026	33.5%	30.1%	15.3%	10.3%	8.4%	2.1%	0.12%	0.07%	0.04%	0.02%

How has the Bobux and Skechers comparison changed over the last 12 months?

3 findings

Skechers was ahead of Bobux in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Bobux’s share of searches among kids shoe brands worldwide moved from 0.06% to 0.07%, and its estimated monthly branded searches held steady at 49.5K.
Across the 12 months ending September 2026, Skechers’ share of searches among kids shoe brands worldwide moved from 7.9% to 8.4%, and its estimated monthly branded searches held steady at 6.1M.

How did search popularity change for kids shoe brands worldwide in September 2026?

1 change

In September 2026, Skechers gained share of searches among kids shoe brands worldwide, from 7.4% to 8.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bobux’s and Skechers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.