Brandwave

How popular isKEEN?

In September 2026, people searched for KEEN by name about 32,900 times worldwide, a 33.2% increase from the previous year. These searches made up 0.02% of all global kids shoe brand searches, placing KEEN tenth out of ten brands. When we asked both ChatGPT and Google AI Overviews about kids shoe brands, KEEN appeared in one of the five answers and was the eighth most recommended of the ten.

Search and AI answers in September 2026

KEEN is the tenth most searched of 10 competitors and the eighth most recommended in AI answers.

  1. NikeShare of searches 33.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. AdidasShare of searches 30.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. New BalanceShare of searches 15.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. CrocsShare of searches 10.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  5. KEENShare of searches 0.02%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

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Top kids shoe brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KEEN was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. KEEN is the eighth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. New Balance1st
  2. Stride Rite2nd
  3. Nike3rd
  4. Adidas4th
  5. Ten Little5th
  6. Skechers6th
  7. Crocs7th
  8. KEEN8th
  9. Clarks–
  10. Bobux–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stride Rite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skechers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ten Little3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crocs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KEEN1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clarks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids shoe brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which kids shoe brands compete with KEEN?

KEEN against kids shoe brands worldwide, by month

Share of searches by month for Nike, Adidas, New Balance, Crocs, Skechers, Clarks, KEEN. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasNew BalanceCrocsSkechersClarksStride RiteBobuxTen LittleKEEN
Oct 202532.3%30.2%17.6%9.7%7.9%1.9%0.14%0.06%0.03%0.02%
Nov 202534.6%31.4%16%8.8%7.2%1.8%0.11%0.05%0.02%0.01%
Dec 202534.7%30.9%15.3%10.3%6.9%1.7%0.08%0.05%0.02%0.02%
Jan 202638.3%28.9%14.6%8%8%2%0.1%0.05%0.02%0.02%
Feb 202634.9%31.3%15.9%8.8%7.2%1.7%0.13%0.06%0.04%0.02%
Mar 202634.1%31.2%15.4%10.4%6.9%1.7%0.12%0.06%0.04%0.02%
Apr 202631.5%29.4%17.4%11.7%7.8%1.9%0.14%0.06%0.03%0.02%
May 202630.5%33%13.8%11.3%9.3%1.9%0.11%0.06%0.03%0.02%
Jun 202630.6%31.7%14%14%7.7%1.9%0.09%0.05%0.03%0.02%
Jul 202631%32.7%14%14%6.3%1.9%0.11%0.05%0.03%0.02%
Aug 202630.3%32.2%16.5%11.1%7.4%2.2%0.11%0.05%0.03%0.02%
Sep 202633.5%30.1%15.3%10.3%8.4%2.1%0.12%0.07%0.04%0.02%

  1. 1.Nike

    33.5%

    Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3.2 points.

  2. 2.Adidas

    30.1%

    Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -2.1 points.

  3. 3.New Balance

    15.3%

    Held 3rd. 11.1M estimated branded searches, -18.4% vs prior month. Share -1.2 points.

  4. 4.Crocs

    10.3%

    Held 4th. 7.5M estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  5. 5.Skechers

    8.4%

    Held 5th. 6.1M estimated branded searches, 0% vs prior month. Share +1 points.

  6. 6.Clarks

    2.1%

    Held 6th. 1.5M estimated branded searches, -18% vs prior month. Share -0.2 points.

  7. 7.Stride Rite

    0.12%

    Held 7th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Bobux

    0.07%

    Held 8th. 49.5K estimated branded searches, +22.2% vs prior month. Share 0 points.

  9. 9.Ten Little

    0.04%

    Held 9th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.KEEN

    0.02%

    Held 10th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between KEEN and its closest rivals

Every comparison with KEEN

33 comparisons

How has branded search demand for KEEN changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for KEEN worldwide rose from 24.7K to 32.9K.
  • Across the 12 months ending September 2026, KEEN’s share of searches among kids shoe brands worldwide held steady at 0.02%.

How did search popularity change for kids shoe brands worldwide in September 2026?

6 changes

  1. In September 2026, Nike overtook Adidas to become the leader among kids shoe brands worldwide, with 33.5% of the searches.

  2. In September 2026, Skechers gained share of searches among kids shoe brands worldwide, from 7.4% to 8.4%.

  3. In September 2026, Adidas lost share of searches among kids shoe brands worldwide, from 32.2% to 30.1%.

  4. In September 2026, New Balance lost share of searches among kids shoe brands worldwide, from 16.5% to 15.3%.

  5. In September 2026, Crocs lost share of searches among kids shoe brands worldwide, from 11.1% to 10.3%.

  6. Estimated monthly branded searches for Ten Little worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

How are KEEN’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using KEEN’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hiking boots keen
  • keen hiking shoes

Do you work for KEEN? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does KEEN compete?

KEEN is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Kids shoe brands10th of 100.02%Shown above
Waterproof boots brands9th of 100.13%Show ranking
Steel toe boot brands7th of 90.27%Show ranking
Hiking shoe brands7th of 70.46%Show ranking
Hiking footwear brands7th of 102%Show ranking
Hiking boots6th of 82.4%Show ranking
Water shoes5th of 73%Show ranking
Creator with pink hair and a pink jacket

Is KEEN your brand?

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