Brandwave

KEEN vs Ten Little:Which is more popular?

In September 2026, Ten Little had more branded searches than KEEN among kids shoe brands worldwide. Ten Little had about 27,100 branded searches, while KEEN had 14,800. Ten Little made up 0.04% of all kids shoe brand searches we track, and KEEN accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about kids shoe brands, Ten Little appeared in three of the five answers and KEEN in one. Ten Little was mentioned before KEEN in two out of three answers that named either.

Among kids shoe brands worldwide in September 2026

Who do people search for more?

Ten Little, about 83% more searches than KEEN

Ten Little 27.1K searchesKEEN 14.8K searches

Who does AI mention more?

Ten Little, mentioned in 3 of 5 answers, KEEN in 1

Ten Little in 3 of 5KEEN in 1 of 5

Who does AI recommend more?

Ten Little, named ahead of KEEN in 2 of 3 answers

Ten Little first in 2KEEN first in 1

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Top kids shoe brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ten Little was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. KEEN was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ten Little was listed before KEEN in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. New Balance1st
  2. Stride Rite2nd
  3. Nike3rd
  4. Adidas4th
  5. Ten Little5th
  6. Skechers6th
  7. Crocs7th
  8. KEEN8th
  9. Clarks–
  10. Bobux–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stride Rite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skechers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ten Little3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crocs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KEEN1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clarks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bobux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about kids shoe brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is KEEN or Ten Little more popular in search?

This chart shows how often people search Google for KEEN and Ten Little by name. Each line represents a brand's share of searches for all ten kids shoe brands we track, month by month, from English-language searches worldwide.

KEEN and Ten Little among kids shoe brands worldwide, by month

Share of searches by month for Ten Little, KEEN. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasNew BalanceCrocsSkechersClarksStride RiteBobuxTen LittleKEEN
Oct 202532.3%30.2%17.6%9.7%7.9%1.9%0.14%0.06%0.03%0.02%
Nov 202534.6%31.4%16%8.8%7.2%1.8%0.11%0.05%0.02%0.01%
Dec 202534.7%30.9%15.3%10.3%6.9%1.7%0.08%0.05%0.02%0.02%
Jan 202638.3%28.9%14.6%8%8%2%0.1%0.05%0.02%0.02%
Feb 202634.9%31.3%15.9%8.8%7.2%1.7%0.13%0.06%0.04%0.02%
Mar 202634.1%31.2%15.4%10.4%6.9%1.7%0.12%0.06%0.04%0.02%
Apr 202631.5%29.4%17.4%11.7%7.8%1.9%0.14%0.06%0.03%0.02%
May 202630.5%33%13.8%11.3%9.3%1.9%0.11%0.06%0.03%0.02%
Jun 202630.6%31.7%14%14%7.7%1.9%0.09%0.05%0.03%0.02%
Jul 202631%32.7%14%14%6.3%1.9%0.11%0.05%0.03%0.02%
Aug 202630.3%32.2%16.5%11.1%7.4%2.2%0.11%0.05%0.03%0.02%
Sep 202633.5%30.1%15.3%10.3%8.4%2.1%0.12%0.07%0.04%0.02%

How has the KEEN and Ten Little comparison changed over the last 12 months?

3 findings
  • Ten Little was ahead of KEEN in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, KEEN’s share of searches among kids shoe brands worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 14.8K.
  • Across the 12 months ending September 2026, Ten Little’s share of searches among kids shoe brands worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches moved from 22.2K to 27.1K.

How did search popularity change for kids shoe brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Ten Little worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using KEEN’s and Ten Little’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KEEN

1 branded search term

  • hiking boots keen

Ten Little

1 branded search term

  • ten little shoes

How the Brand Demand Index is measured

Other head-to-heads among kids shoe brands

Creator with pink hair and a pink jacket

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