KEEN vs Wolverine:Which is searched more?
In September 2026, Wolverine had more branded searches than KEEN among steel toe boot brands worldwide. Wolverine had about 72,600 branded searches, while KEEN had 14,800. Wolverine made up 1.3% of all steel toe boot brand searches we track, and KEEN accounted for 0.27%. These are worldwide searches for English-language branded terms.
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Is KEEN or Wolverine more popular in search?
Compare the steel toe boot brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Wolverine, KEEN. The figures are in the table below the chart.
View monthly share of searches table
| Month | Timberland | Dr. Martens | Ariat | Red Wing | Thorogood | Wolverine | KEEN | Carhartt | Caterpillar |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 27.9% | 8.4% | 18.7% | 1.7% | 1.5% | 0.18% | 0.07% | 0.07% |
| Nov 2025 | 47.4% | 26% | 9.5% | 14.2% | 1.6% | 1.2% | 0.14% | 0.05% | 0.05% |
| Dec 2025 | 42.3% | 28.3% | 10.3% | 15.5% | 1.7% | 1.6% | 0.15% | 0.08% | 0.05% |
| Jan 2026 | 40% | 26.7% | 8% | 21.8% | 1.6% | 1.3% | 0.18% | 0.06% | 0.22% |
| Feb 2026 | 41.8% | 28% | 10.3% | 15.3% | 2.5% | 1.7% | 0.28% | 0.08% | 0.15% |
| Mar 2026 | 28.3% | 23.2% | 10.4% | 34.7% | 1.7% | 1.3% | 0.23% | 0.07% | 0.07% |
| Apr 2026 | 37.1% | 24.8% | 13.7% | 20.3% | 2.2% | 1.5% | 0.3% | 0.07% | 0.07% |
| May 2026 | 41.8% | 27.9% | 15.4% | 10.3% | 2.5% | 1.7% | 0.34% | 0.08% | 0.15% |
| Jun 2026 | 39.3% | 26.2% | 17.6% | 11.8% | 2.9% | 1.6% | 0.39% | 0.09% | 0.14% |
| Jul 2026 | 43.3% | 28.9% | 13% | 10.7% | 2.1% | 1.5% | 0.35% | 0.09% | 0.1% |
| Aug 2026 | 44.2% | 29.6% | 13.3% | 8.9% | 2.2% | 1.5% | 0.29% | 0.09% | 0.11% |
| Sep 2026 | 40.7% | 33.3% | 12.2% | 10% | 2% | 1.3% | 0.27% | 0.08% | 0.08% |
How has the KEEN and Wolverine comparison changed over the last 12 months?
3 findings
- Wolverine was ahead of KEEN in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KEEN’s share of searches among steel toe boot brands worldwide moved from 0.18% to 0.27%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, Wolverine’s share of searches among steel toe boot brands worldwide moved from 1.5% to 1.3%, and its estimated monthly branded searches moved from 118K to 72.6K.
How did search popularity change for steel toe boot brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Wolverine worldwide fell 38.3% over 12 measured months, from 118K to 72.6K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using KEEN’s and Wolverine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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