KEEN vs New Balance:Which is more popular?
In September 2026, New Balance had more branded searches than KEEN among kids shoe brands worldwide. New Balance had about 11.1 million branded searches, while KEEN had 14,800. New Balance made up 15.3% of all kids shoe brand searches we track, and KEEN accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about kids shoe brands, New Balance appeared in all five answers and KEEN in one. New Balance was mentioned before KEEN in every answer.
Who do people search for more?
New Balance, about 750 searches for every 1 for KEEN
Who does AI mention more?
New Balance, mentioned in every answer we collected
Who does AI recommend more?
New Balance, named ahead of KEEN in every answer
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Top kids shoe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, New Balance appeared in all five answers. KEEN was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. New Balance was listed before KEEN in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- New Balance1st
Stride Rite2nd
Nike3rd
Adidas4th
Ten Little5th
Skechers6th
Crocs7th
KEEN8th
Clarks–- Bobux–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Stride Rite4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Skechers3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ten Little3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nike2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adidas2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Crocs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- KEEN1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clarks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bobux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about kids shoe brands
5 answers
Asked ChatGPT
“Which kids shoe brand should I buy?”
Asked ChatGPT
“What are the best kids shoe brands?”
Asked ChatGPT
“What's the best kids shoe brand for growing feet?”
Searched Google, AI Overview
“kids trainers”
Searched Google, AI Overview
“kids shoe brands”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is KEEN or New Balance more popular in search?
This chart shows how often people search Google for KEEN and New Balance by name. Each line represents a brand's share of searches for all ten kids shoe brands we track, month by month, from English-language searches worldwide.
Share of searches by month for New Balance, KEEN. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Crocs | Skechers | Clarks | Stride Rite | Bobux | Ten Little | KEEN |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.3% | 30.2% | 17.6% | 9.7% | 7.9% | 1.9% | 0.14% | 0.06% | 0.03% | 0.02% |
| Nov 2025 | 34.6% | 31.4% | 16% | 8.8% | 7.2% | 1.8% | 0.11% | 0.05% | 0.02% | 0.01% |
| Dec 2025 | 34.7% | 30.9% | 15.3% | 10.3% | 6.9% | 1.7% | 0.08% | 0.05% | 0.02% | 0.02% |
| Jan 2026 | 38.3% | 28.9% | 14.6% | 8% | 8% | 2% | 0.1% | 0.05% | 0.02% | 0.02% |
| Feb 2026 | 34.9% | 31.3% | 15.9% | 8.8% | 7.2% | 1.7% | 0.13% | 0.06% | 0.04% | 0.02% |
| Mar 2026 | 34.1% | 31.2% | 15.4% | 10.4% | 6.9% | 1.7% | 0.12% | 0.06% | 0.04% | 0.02% |
| Apr 2026 | 31.5% | 29.4% | 17.4% | 11.7% | 7.8% | 1.9% | 0.14% | 0.06% | 0.03% | 0.02% |
| May 2026 | 30.5% | 33% | 13.8% | 11.3% | 9.3% | 1.9% | 0.11% | 0.06% | 0.03% | 0.02% |
| Jun 2026 | 30.6% | 31.7% | 14% | 14% | 7.7% | 1.9% | 0.09% | 0.05% | 0.03% | 0.02% |
| Jul 2026 | 31% | 32.7% | 14% | 14% | 6.3% | 1.9% | 0.11% | 0.05% | 0.03% | 0.02% |
| Aug 2026 | 30.3% | 32.2% | 16.5% | 11.1% | 7.4% | 2.2% | 0.11% | 0.05% | 0.03% | 0.02% |
| Sep 2026 | 33.5% | 30.1% | 15.3% | 10.3% | 8.4% | 2.1% | 0.12% | 0.07% | 0.04% | 0.02% |
How has the KEEN and New Balance comparison changed over the last 12 months?
3 findings
- New Balance was ahead of KEEN in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KEEN’s share of searches among kids shoe brands worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, New Balance’s share of searches among kids shoe brands worldwide moved from 17.6% to 15.3%, and its estimated monthly branded searches moved from 13.6M to 11.1M.
How did search popularity change for kids shoe brands worldwide in September 2026?
1 change
In September 2026, New Balance lost share of searches among kids shoe brands worldwide, from 16.5% to 15.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using KEEN’s and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KEEN
1 branded search term
- hiking boots keen
New Balance
1 branded search term
- new balance
Other head-to-heads among kids shoe brands
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