Brandwave

How popular isSkechers?

In September 2026, people searched for Skechers by name about 6.1 million times worldwide, about the same as the previous year. These searches made up 7.2% of all global casual shoes brand searches, placing Skechers sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about casual shoes brands, Skechers appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Skechers is the sixth most searched of 8 competitors and the third most recommended in AI answers.

  1. NikeShare of searches 28.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  2. AdidasShare of searches 25.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. New BalanceShare of searches 13%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. PumaShare of searches 11%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. SkechersShare of searches 7.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top casual shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Skechers was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Skechers is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adidas1st
  2. New Balance2nd
  3. Skechers3rd
  4. Vans4th
  5. Nike5th
  6. Clarks6th
  7. ASICS7th
  8. Puma–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skechers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vans3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ASICS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clarks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Puma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about casual shoes brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which casual shoes brands compete with Skechers?

Skechers against casual shoes brands worldwide, by month

Share of searches by month for Nike, Adidas, New Balance, Puma, ASICS, Skechers, Vans. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasNew BalancePumaASICSSkechersVansClarks
Oct 202528.1%26.3%15.3%10.1%6.9%6.9%4.6%1.7%
Nov 202530.6%27.8%14.1%9.2%5.2%6.4%5.2%1.6%
Dec 202530.4%27.1%13.4%9.4%6%6%6%1.5%
Jan 202632.7%24.7%12.4%10.2%6.9%6.9%4.6%1.7%
Feb 202629.9%26.8%13.6%10.9%6.1%6.1%5%1.5%
Mar 202629.8%27.2%13.5%10.9%6.1%6.1%5%1.5%
Apr 202627.4%25.6%15.1%12.1%6.8%6.8%4.5%1.7%
May 202625.2%27.2%11.4%15.7%6.3%7.7%5.1%1.5%
Jun 202627.8%28.7%12.7%10.4%7%7%4.7%1.7%
Jul 202627.8%29.3%12.5%10.6%6.9%5.6%5.6%1.7%
Aug 202625.5%27%13.9%11.6%7.6%6.3%6.3%1.9%
Sep 202628.5%25.6%13%11%7.2%7.2%5.9%1.8%

  1. 1.Nike

    28.5%

    Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3 points.

  2. 2.Adidas

    25.6%

    Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -1.5 points.

  3. 3.New Balance

    13%

    Held 3rd. 11.1M estimated branded searches, -18.4% vs prior month. Share -0.9 points.

  4. 4.Puma

    11%

    Held 4th. 9.4M estimated branded searches, -17.1% vs prior month. Share -0.6 points.

  5. 5.ASICS

    7.2%

    Held 5th. 6.1M estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  6. 6.Skechers

    7.2%

    Held 6th. 6.1M estimated branded searches, 0% vs prior month. Share +0.9 points.

  7. 7.Vans

    5.9%

    Held 7th. 5M estimated branded searches, -18.3% vs prior month. Share -0.4 points.

  8. 8.Clarks

    1.8%

    Held 8th. 1.5M estimated branded searches, -18% vs prior month. Share -0.1 points.

Compare popularity between Skechers and its closest rivals

Every comparison with Skechers

28 comparisons

How has branded search demand for Skechers changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Skechers worldwide held steady at 6.1M.
  • Across the 12 months ending September 2026, Skechers’ share of searches among casual shoes brands worldwide peaked at 7.7% in May 2026 and was lowest at 5.6% in July 2026.

How did search popularity change for casual shoes brands worldwide in September 2026?

6 changes

  1. In September 2026, Nike overtook Adidas to become the leader among casual shoes brands worldwide, with 28.5% of the searches.

  2. In September 2026, Skechers gained share of searches among casual shoes brands worldwide, from 6.3% to 7.2%.

  3. In September 2026, Adidas lost share of searches among casual shoes brands worldwide, from 27% to 25.6%.

  4. In September 2026, New Balance lost share of searches among casual shoes brands worldwide, from 13.9% to 13%.

  5. In September 2026, Puma lost share of searches among casual shoes brands worldwide, from 11.6% to 11%.

  6. Estimated monthly branded searches for Vans worldwide rose 22.2% over 12 measured months, from 4.1M to 5M in September 2026.

How are Skechers’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Skechers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • skechers

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How the Brand Demand Index is measured

Where does Skechers compete?

Skechers is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sneaker brands6th of 126.6%Show ranking
Casual shoes brands6th of 87.2%Shown above
Kids shoe brands5th of 108.4%Show ranking
Golf shoe brands4th of 69.9%Show ranking
Sandals women brands2nd of 742.8%Show ranking
Waterproof boots brands1st of 1054.7%Show ranking
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