How popular isVans?
In September 2026, people searched for Vans by name about 5.4 million times worldwide, a 22.3% increase from the previous year. These searches made up 5.9% of all global casual shoes brand searches, placing Vans seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about casual shoes brands, Vans appeared in three of the five answers and was the fourth most recommended of the eight.
Vans is the seventh most searched of 8 competitors and the fourth most recommended in AI answers.
NikeShare of searches 28.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
AdidasShare of searches 25.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
New BalanceShare of searches 13%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
PumaShare of searches 11%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
VansShare of searches 5.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top casual shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vans was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Vans is the fourth most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adidas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Skechers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Vans3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ASICS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clarks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Puma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about casual shoes brands
5 answers
Asked ChatGPT
“Which casual shoes brand should I buy?”
Asked ChatGPT
“What are the best casual shoes brands?”
Asked ChatGPT
“What's the best casual shoes brand for everyday wear?”
Searched Google, AI Overview
“best casual shoes”
Searched Google, AI Overview
“comfortable casual shoes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Which casual shoes brands compete with Vans?
Share of searches by month for Nike, Adidas, New Balance, Puma, ASICS, Skechers, Vans. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Puma | ASICS | Skechers | Vans | Clarks |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.1% | 26.3% | 15.3% | 10.1% | 6.9% | 6.9% | 4.6% | 1.7% |
| Nov 2025 | 30.6% | 27.8% | 14.1% | 9.2% | 5.2% | 6.4% | 5.2% | 1.6% |
| Dec 2025 | 30.4% | 27.1% | 13.4% | 9.4% | 6% | 6% | 6% | 1.5% |
| Jan 2026 | 32.7% | 24.7% | 12.4% | 10.2% | 6.9% | 6.9% | 4.6% | 1.7% |
| Feb 2026 | 29.9% | 26.8% | 13.6% | 10.9% | 6.1% | 6.1% | 5% | 1.5% |
| Mar 2026 | 29.8% | 27.2% | 13.5% | 10.9% | 6.1% | 6.1% | 5% | 1.5% |
| Apr 2026 | 27.4% | 25.6% | 15.1% | 12.1% | 6.8% | 6.8% | 4.5% | 1.7% |
| May 2026 | 25.2% | 27.2% | 11.4% | 15.7% | 6.3% | 7.7% | 5.1% | 1.5% |
| Jun 2026 | 27.8% | 28.7% | 12.7% | 10.4% | 7% | 7% | 4.7% | 1.7% |
| Jul 2026 | 27.8% | 29.3% | 12.5% | 10.6% | 6.9% | 5.6% | 5.6% | 1.7% |
| Aug 2026 | 25.5% | 27% | 13.9% | 11.6% | 7.6% | 6.3% | 6.3% | 1.9% |
| Sep 2026 | 28.5% | 25.6% | 13% | 11% | 7.2% | 7.2% | 5.9% | 1.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 28.5% | 24.3M | -2.4% | +3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 25.6% | 21.8M | -17.5% | -1.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 13% | 11.1M | -18.4% | -0.9 points | |
| 4, held 4th | 11% | 9.4M | -17.1% | -0.6 points | |
| 5, held 5th | 7.2% | 6.1M | -18.2% | -0.5 points | |
| 6, held 6th | 7.2% | 6.1M | 0% | +0.9 points | |
| 7, held 7th | 5.9% | 5M | -18.3% | -0.4 points | |
| 8, held 8th | 1.8% | 1.5M | -18% | -0.1 points |
1.
Nike28.5%
Moved from 2nd to 1st. 24.3M estimated branded searches, -2.4% vs prior month. Share +3 points.
2.
Adidas25.6%
Moved from 1st to 2nd. 21.8M estimated branded searches, -17.5% vs prior month. Share -1.5 points.
13%
Held 3rd. 11.1M estimated branded searches, -18.4% vs prior month. Share -0.9 points.
4.
Puma11%
Held 4th. 9.4M estimated branded searches, -17.1% vs prior month. Share -0.6 points.
5.
ASICS7.2%
Held 5th. 6.1M estimated branded searches, -18.2% vs prior month. Share -0.5 points.
6.
Skechers7.2%
Held 6th. 6.1M estimated branded searches, 0% vs prior month. Share +0.9 points.
7.
Vans5.9%
Held 7th. 5M estimated branded searches, -18.3% vs prior month. Share -0.4 points.
8.
Clarks1.8%
Held 8th. 1.5M estimated branded searches, -18% vs prior month. Share -0.1 points.
Compare popularity between Vans and its closest rivals
Every comparison with Vans
23 comparisons
- Adidas vs Vans
- ASICS vs Vans
- New Balance vs Vans
- Nike vs Vans
- Puma vs Vans
- Skechers vs Vans
- Converse vs Vans
- HOKA vs Vans
- Reebok vs Vans
- Clarks vs Vans
- Salomon vs Vans
- K2 vs Vans
- Ride vs Vans
- Shimano vs Vans
- Allbirds vs Vans
- DVS vs Vans
- Burton vs Vans
- etnies vs Vans
- Giro vs Vans
- Five Ten vs Vans
- ThirtyTwo vs Vans
- Sidi vs Vans
- Specialized vs Vans
How has branded search demand for Vans changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Vans worldwide rose from 4.4M to 5.4M.
- Across the 12 months ending September 2026, Vans’ share of searches among casual shoes brands worldwide increased from 4.6% to 5.9%.
- Across the 12 months ending September 2026, Vans’ share of searches among casual shoes brands worldwide peaked at 6.3% in August 2026 and was lowest at 4.5% in April 2026.
How did search popularity change for casual shoes brands worldwide in September 2026?
6 changes
In September 2026, Nike overtook Adidas to become the leader among casual shoes brands worldwide, with 28.5% of the searches.
In September 2026, Skechers gained share of searches among casual shoes brands worldwide, from 6.3% to 7.2%.
In September 2026, Adidas lost share of searches among casual shoes brands worldwide, from 27% to 25.6%.
In September 2026, New Balance lost share of searches among casual shoes brands worldwide, from 13.9% to 13%.
In September 2026, Puma lost share of searches among casual shoes brands worldwide, from 11.6% to 11%.
Estimated monthly branded searches for Vans worldwide rose 22.2% over 12 measured months, from 4.1M to 5M in September 2026.
How are Vans’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Vans’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- vans
- vans shoes
Do you work for Vans? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Vans compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Sneaker brands | 7th of 12 | 5.4% | Show ranking |
| Casual shoes brands | 7th of 8 | 5.9% | Shown above |
| Skate shoes brands | 5th of 7 | 7% | Show ranking |
| Snowboard boots | 1st of 6 | 79.5% | Show ranking |
| MTB shoes brands | 1st of 6 | 92.3% | Show ranking |
Is Vans your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.