Puma vs Vans:Which is more popular?
In September 2026, Puma had more branded searches than Vans among casual shoes brands worldwide. Puma had about 9.4 million branded searches, while Vans had 5 million. Puma made up 11% of all casual shoes brand searches we track, and Vans accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about casual shoes brands, Vans appeared in three of the five answers and Puma in none.
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Top casual shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vans was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Puma did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adidas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Skechers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vans3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ASICS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clarks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Puma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about casual shoes brands
5 answers
Asked ChatGPT
“Which casual shoes brand should I buy?”
Asked ChatGPT
“What are the best casual shoes brands?”
Asked ChatGPT
“What's the best casual shoes brand for everyday wear?”
Searched Google, AI Overview
“best casual shoes”
Searched Google, AI Overview
“comfortable casual shoes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Puma or Vans more popular in search?
This chart shows how often people search Google for Puma and Vans by name. Each line represents a brand's share of searches for all eight casual shoes brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Puma, Vans. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Puma | ASICS | Skechers | Vans | Clarks |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.1% | 26.3% | 15.3% | 10.1% | 6.9% | 6.9% | 4.6% | 1.7% |
| Nov 2025 | 30.6% | 27.8% | 14.1% | 9.2% | 5.2% | 6.4% | 5.2% | 1.6% |
| Dec 2025 | 30.4% | 27.1% | 13.4% | 9.4% | 6% | 6% | 6% | 1.5% |
| Jan 2026 | 32.7% | 24.7% | 12.4% | 10.2% | 6.9% | 6.9% | 4.6% | 1.7% |
| Feb 2026 | 29.9% | 26.8% | 13.6% | 10.9% | 6.1% | 6.1% | 5% | 1.5% |
| Mar 2026 | 29.8% | 27.2% | 13.5% | 10.9% | 6.1% | 6.1% | 5% | 1.5% |
| Apr 2026 | 27.4% | 25.6% | 15.1% | 12.1% | 6.8% | 6.8% | 4.5% | 1.7% |
| May 2026 | 25.2% | 27.2% | 11.4% | 15.7% | 6.3% | 7.7% | 5.1% | 1.5% |
| Jun 2026 | 27.8% | 28.7% | 12.7% | 10.4% | 7% | 7% | 4.7% | 1.7% |
| Jul 2026 | 27.8% | 29.3% | 12.5% | 10.6% | 6.9% | 5.6% | 5.6% | 1.7% |
| Aug 2026 | 25.5% | 27% | 13.9% | 11.6% | 7.6% | 6.3% | 6.3% | 1.9% |
| Sep 2026 | 28.5% | 25.6% | 13% | 11% | 7.2% | 7.2% | 5.9% | 1.8% |
How has the Puma and Vans comparison changed over the last 12 months?
3 findings
- Puma was ahead of Vans in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Puma’s share of searches among casual shoes brands worldwide moved from 10.1% to 11%, and its estimated monthly branded searches moved from 9M to 9.4M.
- Across the 12 months ending September 2026, Vans’ share of searches among casual shoes brands worldwide moved from 4.6% to 5.9%, and its estimated monthly branded searches moved from 4.1M to 5M.
How did search popularity change for casual shoes brands worldwide in September 2026?
2 changes
In September 2026, Puma lost share of searches among casual shoes brands worldwide, from 11.6% to 11%.
Estimated monthly branded searches for Vans worldwide rose 22.2% over 12 measured months, from 4.1M to 5M in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Puma’s and Vans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among casual shoes brands
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