Clarks vs Vans:Which is more popular?
In September 2026, Vans had more branded searches than Clarks among casual shoes brands worldwide. Vans had about 5 million branded searches, while Clarks had 1.5 million. Vans made up 5.9% of all casual shoes brand searches we track, and Clarks accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about casual shoes brands, Vans appeared in three of the five answers and Clarks in two. Vans was mentioned before Clarks in two out of three answers.
Who do people search for more?
Vans, about 3 searches for every 1 for Clarks
Who does AI mention more?
Vans, mentioned in 3 of 5 answers, Clarks in 2
Who does AI recommend more?
Vans, named ahead of Clarks in 2 of 3 answers
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Top casual shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Vans was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Clarks was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Vans was listed before Clarks in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Adidas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nike3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Skechers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Vans3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ASICS2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clarks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Puma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about casual shoes brands
5 answers
Asked ChatGPT
“Which casual shoes brand should I buy?”
Asked ChatGPT
“What are the best casual shoes brands?”
Asked ChatGPT
“What's the best casual shoes brand for everyday wear?”
Searched Google, AI Overview
“best casual shoes”
Searched Google, AI Overview
“comfortable casual shoes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Clarks or Vans more popular in search?
This chart shows how often people search Google for Clarks and Vans by name. Each line represents a brand's share of searches for all eight casual shoes brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Vans, Clarks. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Puma | ASICS | Skechers | Vans | Clarks |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.1% | 26.3% | 15.3% | 10.1% | 6.9% | 6.9% | 4.6% | 1.7% |
| Nov 2025 | 30.6% | 27.8% | 14.1% | 9.2% | 5.2% | 6.4% | 5.2% | 1.6% |
| Dec 2025 | 30.4% | 27.1% | 13.4% | 9.4% | 6% | 6% | 6% | 1.5% |
| Jan 2026 | 32.7% | 24.7% | 12.4% | 10.2% | 6.9% | 6.9% | 4.6% | 1.7% |
| Feb 2026 | 29.9% | 26.8% | 13.6% | 10.9% | 6.1% | 6.1% | 5% | 1.5% |
| Mar 2026 | 29.8% | 27.2% | 13.5% | 10.9% | 6.1% | 6.1% | 5% | 1.5% |
| Apr 2026 | 27.4% | 25.6% | 15.1% | 12.1% | 6.8% | 6.8% | 4.5% | 1.7% |
| May 2026 | 25.2% | 27.2% | 11.4% | 15.7% | 6.3% | 7.7% | 5.1% | 1.5% |
| Jun 2026 | 27.8% | 28.7% | 12.7% | 10.4% | 7% | 7% | 4.7% | 1.7% |
| Jul 2026 | 27.8% | 29.3% | 12.5% | 10.6% | 6.9% | 5.6% | 5.6% | 1.7% |
| Aug 2026 | 25.5% | 27% | 13.9% | 11.6% | 7.6% | 6.3% | 6.3% | 1.9% |
| Sep 2026 | 28.5% | 25.6% | 13% | 11% | 7.2% | 7.2% | 5.9% | 1.8% |
How has the Clarks and Vans comparison changed over the last 12 months?
3 findings
- Vans was ahead of Clarks in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clarks’ share of searches among casual shoes brands worldwide moved from 1.7% to 1.8%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 12 months ending September 2026, Vans’ share of searches among casual shoes brands worldwide moved from 4.6% to 5.9%, and its estimated monthly branded searches moved from 4.1M to 5M.
How did search popularity change for casual shoes brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Vans worldwide rose 22.2% over 12 measured months, from 4.1M to 5M in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Clarks’ and Vans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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