Puma vs Skechers:Which is searched more?
In September 2026, Puma had more branded searches than Skechers among casual shoes brands worldwide. Puma had about 9.4 million branded searches, while Skechers had 6.1 million. Puma made up 11% of all casual shoes brand searches we track, and Skechers accounted for 7.2%. These are worldwide searches for English-language branded terms.
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Is Puma or Skechers more popular in search?
Compare the casual shoes brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Puma, Skechers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Puma | ASICS | Skechers | Vans | Clarks |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.1% | 26.3% | 15.3% | 10.1% | 6.9% | 6.9% | 4.6% | 1.7% |
| Nov 2025 | 30.6% | 27.8% | 14.1% | 9.2% | 5.2% | 6.4% | 5.2% | 1.6% |
| Dec 2025 | 30.4% | 27.1% | 13.4% | 9.4% | 6% | 6% | 6% | 1.5% |
| Jan 2026 | 32.7% | 24.7% | 12.4% | 10.2% | 6.9% | 6.9% | 4.6% | 1.7% |
| Feb 2026 | 29.9% | 26.8% | 13.6% | 10.9% | 6.1% | 6.1% | 5% | 1.5% |
| Mar 2026 | 29.8% | 27.2% | 13.5% | 10.9% | 6.1% | 6.1% | 5% | 1.5% |
| Apr 2026 | 27.4% | 25.6% | 15.1% | 12.1% | 6.8% | 6.8% | 4.5% | 1.7% |
| May 2026 | 25.2% | 27.2% | 11.4% | 15.7% | 6.3% | 7.7% | 5.1% | 1.5% |
| Jun 2026 | 27.8% | 28.7% | 12.7% | 10.4% | 7% | 7% | 4.7% | 1.7% |
| Jul 2026 | 27.8% | 29.3% | 12.5% | 10.6% | 6.9% | 5.6% | 5.6% | 1.7% |
| Aug 2026 | 25.5% | 27% | 13.9% | 11.6% | 7.6% | 6.3% | 6.3% | 1.9% |
| Sep 2026 | 28.5% | 25.6% | 13% | 11% | 7.2% | 7.2% | 5.9% | 1.8% |
How has the Puma and Skechers comparison changed over the last 12 months?
3 findings
- Puma was ahead of Skechers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Puma’s share of searches among casual shoes brands worldwide moved from 10.1% to 11%, and its estimated monthly branded searches moved from 9M to 9.4M.
- Across the 12 months ending September 2026, Skechers’ share of searches among casual shoes brands worldwide moved from 6.9% to 7.2%, and its estimated monthly branded searches held steady at 6.1M.
How did search popularity change for casual shoes brands worldwide in September 2026?
2 changes
In September 2026, Skechers gained share of searches among casual shoes brands worldwide, from 6.3% to 7.2%.
In September 2026, Puma lost share of searches among casual shoes brands worldwide, from 11.6% to 11%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Puma’s and Skechers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among casual shoes brands
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