New Balance vs Skechers:Which is searched more?
In September 2026, New Balance had more branded searches than Skechers among casual shoes brands worldwide. New Balance had about 11.1 million branded searches, while Skechers had 6.1 million. New Balance made up 13% of all casual shoes brand searches we track, and Skechers accounted for 7.2%. These are worldwide searches for English-language branded terms.
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Is New Balance or Skechers more popular in search?
Compare the casual shoes brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for New Balance, Skechers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Puma | ASICS | Skechers | Vans | Clarks |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.1% | 26.3% | 15.3% | 10.1% | 6.9% | 6.9% | 4.6% | 1.7% |
| Nov 2025 | 30.6% | 27.8% | 14.1% | 9.2% | 5.2% | 6.4% | 5.2% | 1.6% |
| Dec 2025 | 30.4% | 27.1% | 13.4% | 9.4% | 6% | 6% | 6% | 1.5% |
| Jan 2026 | 32.7% | 24.7% | 12.4% | 10.2% | 6.9% | 6.9% | 4.6% | 1.7% |
| Feb 2026 | 29.9% | 26.8% | 13.6% | 10.9% | 6.1% | 6.1% | 5% | 1.5% |
| Mar 2026 | 29.8% | 27.2% | 13.5% | 10.9% | 6.1% | 6.1% | 5% | 1.5% |
| Apr 2026 | 27.4% | 25.6% | 15.1% | 12.1% | 6.8% | 6.8% | 4.5% | 1.7% |
| May 2026 | 25.2% | 27.2% | 11.4% | 15.7% | 6.3% | 7.7% | 5.1% | 1.5% |
| Jun 2026 | 27.8% | 28.7% | 12.7% | 10.4% | 7% | 7% | 4.7% | 1.7% |
| Jul 2026 | 27.8% | 29.3% | 12.5% | 10.6% | 6.9% | 5.6% | 5.6% | 1.7% |
| Aug 2026 | 25.5% | 27% | 13.9% | 11.6% | 7.6% | 6.3% | 6.3% | 1.9% |
| Sep 2026 | 28.5% | 25.6% | 13% | 11% | 7.2% | 7.2% | 5.9% | 1.8% |
How has the New Balance and Skechers comparison changed over the last 12 months?
3 findings
- New Balance was ahead of Skechers in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, New Balance’s share of searches among casual shoes brands worldwide moved from 15.3% to 13%, and its estimated monthly branded searches moved from 13.6M to 11.1M.
- Across the 12 months ending September 2026, Skechers’ share of searches among casual shoes brands worldwide moved from 6.9% to 7.2%, and its estimated monthly branded searches held steady at 6.1M.
How did search popularity change for casual shoes brands worldwide in September 2026?
2 changes
In September 2026, Skechers gained share of searches among casual shoes brands worldwide, from 6.3% to 7.2%.
In September 2026, New Balance lost share of searches among casual shoes brands worldwide, from 13.9% to 13%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using New Balance’s and Skechers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
New Balance
1 branded search term
- new balance
Skechers
1 branded search term
- skechers
Other head-to-heads among casual shoes brands
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