Brandwave

Batting pads brands:Which are searched most?

In September 2026, Kookaburra was the most searched among batting pads brands worldwide, with an estimated 37.6K branded searches and 51.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kookaburra51.6%
  2. Gray-Nicolls37.2%
  3. SG11.1%

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Share of SearchLeaderboard

Compare the batting pads brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among batting pads brands worldwide, by month

Share of Search by month for Kookaburra, Gray-Nicolls, SG. The figures are in the table below the chart.

View monthly share of search table
MonthKookaburraGray-NicollsSG
Oct 202554.9%36.2%8.9%
Nov 202555.4%35.8%8.8%
Dec 202558.5%33.4%8.2%
Jan 202656.8%33.3%9.9%
Feb 202657.9%33.8%8.3%
Mar 202666.8%25.5%7.6%
Apr 202661%31.3%7.7%
May 202666%26.2%7.8%
Jun 202661.7%29.5%8.8%
Jul 202660.7%28.8%10.5%
Aug 202658.3%30.6%11.2%
Sep 202651.6%37.2%11.1%

This month’s ranking, September 2026

  1. 1.Kookaburra

    51.6%

    Held 1st. 37.6K estimated branded searches, -27.3% vs prior month. Share -6.6 points.

  2. Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +6.7 points.

  3. 3.SG

    11.1%

    Held 3rd. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among batting pads brands worldwide?

In September 2026, Kookaburra was the most searched among batting pads brands worldwide, with an estimated 37.6K branded searches and 51.6% estimated Share of Search within this set. Gray-Nicolls is in 2nd place, 14.4 percentage points behind at 37.2% Share of Search.

Global batting pads brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kookaburra54.9% → 51.6%66.8%Mar 202651.6%Sep 20261st
Gray-Nicolls36.2% → 37.2%37.2%Sep 202625.5%Mar 20262nd
SG8.9% → 11.1%11.2%Aug 20267.6%Mar 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Kookaburra’s estimated Share of Search among batting pads brands worldwide decreased from 54.9% to 51.6%.
  • Across the 12 months ending September 2026, Gray-Nicolls’ estimated Share of Search among batting pads brands worldwide increased from 36.2% to 37.2%.
  • Across the 12 months ending September 2026, SG’s estimated Share of Search among batting pads brands worldwide increased from 8.9% to 11.1%.
  • Across the 12 months ending September 2026, Kookaburra’s estimated Share of Search among batting pads brands worldwide peaked at 66.8% in March 2026 and was lowest at 51.6% in September 2026.
  • Across the 12 months ending September 2026, Gray-Nicolls’ estimated Share of Search among batting pads brands worldwide peaked at 37.2% in September 2026 and was lowest at 25.5% in March 2026.
  • Across the 12 months ending September 2026, SG’s estimated Share of Search among batting pads brands worldwide peaked at 11.2% in August 2026 and was lowest at 7.6% in March 2026.

How did search popularity change for batting pads brands worldwide in September 2026?

  1. In September 2026, Gray-Nicolls gained estimated Share of Search among batting pads brands worldwide, from 30.6% to 37.2%.

  2. In September 2026, Kookaburra lost estimated Share of Search among batting pads brands worldwide, from 58.3% to 51.6%.

How the Brand Demand Index is measured

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