How popular isSG in search?
In September 2026, there were an estimated 8.1K branded searches for SG worldwide which held steady over the last 12 months. SG holds 11.1% estimated Share of Search among batting pads brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Kookaburra51.6%
Gray-Nicolls37.2%- SG11.1%
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Which batting pads brands compete with SG?
Share of Search by month for Kookaburra, Gray-Nicolls, SG. The figures are in the table below the chart.
View monthly share of search table
| Month | Kookaburra | Gray-Nicolls | SG |
|---|---|---|---|
| Oct 2025 | 54.9% | 36.2% | 8.9% |
| Nov 2025 | 55.4% | 35.8% | 8.8% |
| Dec 2025 | 58.5% | 33.4% | 8.2% |
| Jan 2026 | 56.8% | 33.3% | 9.9% |
| Feb 2026 | 57.9% | 33.8% | 8.3% |
| Mar 2026 | 66.8% | 25.5% | 7.6% |
| Apr 2026 | 61% | 31.3% | 7.7% |
| May 2026 | 66% | 26.2% | 7.8% |
| Jun 2026 | 61.7% | 29.5% | 8.8% |
| Jul 2026 | 60.7% | 28.8% | 10.5% |
| Aug 2026 | 58.3% | 30.6% | 11.2% |
| Sep 2026 | 51.6% | 37.2% | 11.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.6% | 37.6K | -27.3% | -6.6 points | |
| 2, held 2nd | 37.2% | 27.1K | 0% | +6.7 points | |
| 3, held 3rd | 11.1% | 8.1K | -18.2% | 0 points |
51.6%
Held 1st. 37.6K estimated branded searches, -27.3% vs prior month. Share -6.6 points.
37.2%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +6.7 points.
3.SG
11.1%
Held 3rd. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.
Compare search popularity between SG and its closest rivals
Every comparison with SG
9 comparisons
How has branded search demand for SG changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for SG worldwide held steady at 8.1K.
- Across the 12 months ending September 2026, SG’s estimated Share of Search among batting pads brands worldwide increased from 8.9% to 11.1%.
- Across the 12 months ending September 2026, SG’s estimated Share of Search among batting pads brands worldwide peaked at 11.2% in August 2026 and was lowest at 7.6% in March 2026.
How did search popularity change for batting pads brands worldwide in September 2026?
2 changes
In September 2026, Gray-Nicolls gained estimated Share of Search among batting pads brands worldwide, from 30.6% to 37.2%.
In September 2026, Kookaburra lost estimated Share of Search among batting pads brands worldwide, from 58.3% to 51.6%.
Where does SG compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cricket gloves | 3rd of 5 | 10% | Show ranking |
| Cricket pads | 3rd of 5 | 10% | Show ranking |
| Cricket balls | 3rd of 6 | 10.4% | Show ranking |
| Thigh pad brands | 3rd of 4 | 11.1% | Show ranking |
| Batting pads brands | 3rd of 3 | 11.1% | Shown above |
| Cricket helmets | 2nd of 6 | 15.6% | Show ranking |
How is SG measured?
Brandwave collects information about searches that people make online using SG’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sg cricket
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