Kookaburra vs SG:Which is searched more?

Name: Kookaburra vs SG: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Kookaburra had more branded searches than SG among batting pads brands worldwide. Kookaburra was estimated to have 37.6K branded searches compared to SG’s 8.1K, and held a 51.6% Share of Search versus SG’s 11.1%. These are worldwide searches for English-language branded terms.

Share of Search among batting pads brands worldwide in September 2026Which is more popular in search, Kookaburra or SG?

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Which is more popular in search, Kookaburra or SG?

Compare the batting pads brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kookaburra and SG among batting pads brands worldwide, by month

Month	Kookaburra	Gray-Nicolls	SG
Oct 2025	54.9%	36.2%	8.9%
Nov 2025	55.4%	35.8%	8.8%
Dec 2025	58.5%	33.4%	8.2%
Jan 2026	56.8%	33.3%	9.9%
Feb 2026	57.9%	33.8%	8.3%
Mar 2026	66.8%	25.5%	7.6%
Apr 2026	61%	31.3%	7.7%
May 2026	66%	26.2%	7.8%
Jun 2026	61.7%	29.5%	8.8%
Jul 2026	60.7%	28.8%	10.5%
Aug 2026	58.3%	30.6%	11.2%
Sep 2026	51.6%	37.2%	11.1%

How has the Kookaburra and SG comparison changed over the last 12 months?

3 findings

Kookaburra was ahead of SG in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Kookaburra’s estimated Share of Search among batting pads brands worldwide moved from 54.9% to 51.6%, and its estimated monthly branded searches moved from 50.2K to 37.6K.
Across the 12 months ending September 2026, SG’s estimated Share of Search among batting pads brands worldwide moved from 8.9% to 11.1%, and its estimated monthly branded searches held steady at 8.1K.

How did search popularity change for batting pads brands worldwide in September 2026?

1 change

In September 2026, Kookaburra lost estimated Share of Search among batting pads brands worldwide, from 58.3% to 51.6%.

Other head-to-heads among batting pads brands

How each brand is measured

Brandwave collects information about searches that people make online using Kookaburra’s and SG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.