Brandwave

How popular isSG in search?

In August 2026, there were an estimated 9.9K branded searches for SG worldwide which is up 22.2% over the last 11 months. SG holds 0.07% estimated Share of Search among cricket gloves worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. New Balance99.5%
  2. Gray-Nicolls0.2%
  3. Kookaburra0.2%
  4. SG0.07%
  5. DSC0.03%
  6. Gunn & Moore0.03%
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Where does SG compete?

SG is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cricket gloves4th of 60.07%Shown below
Cricket pads4th of 60.07%Show ranking
Cricket balls4th of 68.4%Show ranking
Cricket helmets2nd of 623.5%Show ranking

Which cricket gloves compete with SG?

SG against cricket gloves worldwide, by month

Share of Search by month for New Balance, SG. The figures are in the table below the chart.

View monthly share of search table
MonthNew BalanceGray-NicollsKookaburraSGDSCGunn & Moore
Oct 202599.4%0.24%0.2%0.06%0.04%0.02%
Nov 202599.4%0.24%0.2%0.06%0.04%0.03%
Dec 202599.3%0.3%0.24%0.07%0.05%0.03%
Jan 202699.1%0.36%0.3%0.11%0.06%0.03%
Feb 202699.2%0.36%0.3%0.09%0.06%0.03%
Mar 202699.2%0.3%0.36%0.09%0.05%0.03%
Apr 202699.1%0.36%0.36%0.09%0.04%0.03%
May 202698.8%0.44%0.54%0.13%0.05%0.05%
Jun 202699.1%0.36%0.36%0.11%0.04%0.05%
Jul 202699.4%0.24%0.24%0.09%0.03%0.03%
Aug 202699.5%0.2%0.2%0.07%0.03%0.03%
Sep 2026——————

  1. 1.New Balance

    99.5%

    Held 1st. 13.6M estimated branded searches, +22.5% vs prior month. Share +0.1 points.

  2. 2.Gray-Nicolls

    0.2%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Kookaburra

    0.2%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.SG

    0.07%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.DSC

    0.03%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Gunn & Moore

    0.03%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between SG and its closest rivals

How has branded search demand for SG changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for SG worldwide rose from 8.1K to 9.9K.
  • Across the 11 months ending August 2026, SG’s estimated Share of Search among cricket gloves worldwide held steady, from 0.06% to 0.07%.

How did search popularity change for cricket gloves worldwide in August 2026?

  1. New Balance’s estimated Share of Search among cricket gloves worldwide has gained ground for 3 months in a row, from 98.8% to 99.5% in August 2026.

  2. Estimated monthly branded searches for Gunn & Moore worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

  3. Estimated monthly branded searches for SG worldwide rose 22.2% over 11 measured months, from 8.1K to 9.9K in August 2026.

  4. Estimated monthly branded searches for DSC worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026.

  5. Estimated monthly branded searches for Gray-Nicolls worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

How is SG measured?

Brandwave collects information about searches that people make online using SG’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sg cricket

Do you work for SG? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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