SG vs SS Cricket:Which is more popular?

Name: SG vs SS Cricket: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, SS Cricket had more branded searches than SG among cricket gloves worldwide. SS Cricket had about 11,400 branded searches, while SG had 8,100. SS Cricket made up 12.3% of all cricket glove searches we track, and SG accounted for 8.7%. When we asked ChatGPT and Google AI Overviews about cricket gloves, SG appeared in three of the four answers and SS Cricket in two. SS Cricket was mentioned before SG in two out of three answers.

Among cricket gloves worldwide in September 2026

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Top cricket gloves in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, SG was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. SS Cricket was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. SS Cricket was listed before SG in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Kookaburra	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Gray-Nicolls	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
SG	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
SS Cricket	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Gunn & Moore	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
DSC	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Kookaburra3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Gray-Nicolls3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
SG3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
SS Cricket2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Gunn & Moore1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DSC0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about cricket gloves

4 answers

Asked ChatGPT
“Which cricket glove brand should I buy?”
1. 1Gray-Nicolls
2. 2SG
3. 3Kookaburra
Asked ChatGPT
“What are the best cricket glove brands?”
1. 1Kookaburra
2. 2Gray-Nicolls
3. 3Gunn & Moore
4. 4SS Cricket
5. 5SG
Asked ChatGPT
“What's the best cricket glove brand for batting and fielding?”
1. 1SS Cricket
2. 2SG
3. 3Gray-Nicolls
4. 4Kookaburra
Searched Google, AI Overview
“batting gloves”
Searched Google, AI Overview
“cricket gloves”
Google showed no AI Overview for this search.

Not named in any answer:

DSC

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is SG or SS Cricket more popular in search?

This chart shows how often people search Google for SG and SS Cricket by name. Each line represents a brand's share of searches for all six cricket gloves we track, month by month, from English-language searches worldwide.

SG and SS Cricket among cricket gloves worldwide, by month

Month	Kookaburra	Gray-Nicolls	SS Cricket	SG	Gunn & Moore	DSC
Oct 2025	41.6%	27.4%	14.4%	6.7%	5.4%	4.5%
Nov 2025	42.2%	27.3%	13.5%	6.7%	5.9%	4.4%
Dec 2025	44.7%	25.5%	13.8%	6.2%	5.7%	4.2%
Jan 2026	43.9%	25.7%	13.5%	7.7%	5.1%	4.2%
Feb 2026	43.4%	25.4%	15.9%	6.2%	5%	4.1%
Mar 2026	53.2%	20.3%	12.7%	6.1%	4.4%	3.3%
Apr 2026	49.2%	25.3%	11.6%	6.2%	5%	2.8%
May 2026	54.7%	21.7%	10%	6.5%	4.7%	2.4%
Jun 2026	49.9%	23.9%	10.1%	7.1%	6.4%	2.6%
Jul 2026	48.6%	23%	10.7%	8.4%	6.1%	3.1%
Aug 2026	46.1%	24.2%	11.2%	8.8%	6.4%	3.2%
Sep 2026	40.6%	29.3%	12.3%	8.7%	5.2%	3.9%

How has the SG and SS Cricket comparison changed over the last 12 months?

3 findings

SS Cricket was ahead of SG in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, SG’s share of searches among cricket gloves worldwide moved from 6.7% to 8.7%, and its estimated monthly branded searches held steady at 8.1K.
Across the 12 months ending September 2026, SS Cricket’s share of searches among cricket gloves worldwide moved from 14.4% to 12.3%, and its estimated monthly branded searches moved from 17.4K to 11.4K.

How did search popularity change for cricket gloves worldwide in September 2026?

1 change

In September 2026, SS Cricket gained share of searches among cricket gloves worldwide, from 11.2% to 12.3%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using SG’s and SS Cricket’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.