Brandwave

Kookaburra vs SS Cricket:Which is searched more?

In September 2026, Kookaburra had more branded searches than SS Cricket among cricket gloves worldwide. Kookaburra had about 37,600 branded searches, while SS Cricket had 11,400. Kookaburra made up 40.6% of all cricket glove searches we track, and SS Cricket accounted for 12.3%. These are worldwide searches for English-language branded terms.

Share of searches among cricket gloves worldwide in September 2026Is Kookaburra or SS Cricket more popular in search?
Kookaburra40.6%37.6K searches
vs
SS Cricket12.3%11.4K searches

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Is Kookaburra or SS Cricket more popular in search?

Compare the cricket gloves people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kookaburra and SS Cricket among cricket gloves worldwide, by month

Share of searches by month for Kookaburra, SS Cricket. The figures are in the table below the chart.

View monthly share of searches table
MonthKookaburraGray-NicollsSS CricketSGGunn & MooreDSC
Oct 202541.6%27.4%14.4%6.7%5.4%4.5%
Nov 202542.2%27.3%13.5%6.7%5.9%4.4%
Dec 202544.7%25.5%13.8%6.2%5.7%4.2%
Jan 202643.9%25.7%13.5%7.7%5.1%4.2%
Feb 202643.4%25.4%15.9%6.2%5%4.1%
Mar 202653.2%20.3%12.7%6.1%4.4%3.3%
Apr 202649.2%25.3%11.6%6.2%5%2.8%
May 202654.7%21.7%10%6.5%4.7%2.4%
Jun 202649.9%23.9%10.1%7.1%6.4%2.6%
Jul 202648.6%23%10.7%8.4%6.1%3.1%
Aug 202646.1%24.2%11.2%8.8%6.4%3.2%
Sep 202640.6%29.3%12.3%8.7%5.2%3.9%

How has the Kookaburra and SS Cricket comparison changed over the last 12 months?

3 findings
  • Kookaburra was ahead of SS Cricket in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Kookaburra’s share of searches among cricket gloves worldwide moved from 41.6% to 40.6%, and its estimated monthly branded searches moved from 50.2K to 37.6K.
  • Across the 12 months ending September 2026, SS Cricket’s share of searches among cricket gloves worldwide moved from 14.4% to 12.3%, and its estimated monthly branded searches moved from 17.4K to 11.4K.

How did search popularity change for cricket gloves worldwide in September 2026?

2 changes
  1. In September 2026, SS Cricket gained share of searches among cricket gloves worldwide, from 11.2% to 12.3%.

  2. In September 2026, Kookaburra lost share of searches among cricket gloves worldwide, from 46.1% to 40.6%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Kookaburra’s and SS Cricket’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kookaburra

4 branded search terms

  • kookaburra ball
  • kookaburra bat
  • kookaburra cricket ball
  • kookaburra cricket bat

SS Cricket

3 branded search terms

  • ss batting pads
  • ss cricket
  • ss ton

How the Brand Demand Index is measured

Other head-to-heads among cricket gloves

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