Brandwave

Gunn & Moore vs Kookaburra:Which is more popular?

In September 2026, Kookaburra had more branded searches than Gunn & Moore among cricket gloves worldwide. Kookaburra had about 37,600 branded searches, while Gunn & Moore had 4,800. Kookaburra made up 40.6% of all cricket glove searches we track, and Gunn & Moore accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about cricket gloves, Kookaburra appeared in three of the four answers and Gunn & Moore in one. Kookaburra was mentioned before Gunn & Moore in every answer.

Among cricket gloves worldwide in September 2026

Who do people search for more?

Kookaburra, about 8 searches for every 1 for Gunn & Moore

Kookaburra 37.6K searchesGunn & Moore 4.8K searches

Who does AI mention more?

Kookaburra, mentioned in 3 of 4 answers, Gunn & Moore in 1

Kookaburra in 3 of 4Gunn & Moore in 1 of 4

Who does AI recommend more?

Kookaburra, named ahead of Gunn & Moore in every answer

Kookaburra first in 3Gunn & Moore never first

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Top cricket gloves in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kookaburra was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Gunn & Moore was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Kookaburra was listed before Gunn & Moore in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gray-Nicolls1st
  2. SG2nd
  3. Kookaburra3rd
  4. SS Cricket4th
  5. Gunn & Moore5th
  6. DSC–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kookaburra3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gray-Nicolls3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SG3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SS Cricket2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Gunn & Moore1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DSC0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about cricket gloves

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Gunn & Moore or Kookaburra more popular in search?

This chart shows how often people search Google for Gunn & Moore and Kookaburra by name. Each line represents a brand's share of searches for all six cricket gloves we track, month by month, from English-language searches worldwide.

Gunn & Moore and Kookaburra among cricket gloves worldwide, by month

Share of searches by month for Kookaburra, Gunn & Moore. The figures are in the table below the chart.

View monthly share of searches table
MonthKookaburraGray-NicollsSS CricketSGGunn & MooreDSC
Oct 202541.6%27.4%14.4%6.7%5.4%4.5%
Nov 202542.2%27.3%13.5%6.7%5.9%4.4%
Dec 202544.7%25.5%13.8%6.2%5.7%4.2%
Jan 202643.9%25.7%13.5%7.7%5.1%4.2%
Feb 202643.4%25.4%15.9%6.2%5%4.1%
Mar 202653.2%20.3%12.7%6.1%4.4%3.3%
Apr 202649.2%25.3%11.6%6.2%5%2.8%
May 202654.7%21.7%10%6.5%4.7%2.4%
Jun 202649.9%23.9%10.1%7.1%6.4%2.6%
Jul 202648.6%23%10.7%8.4%6.1%3.1%
Aug 202646.1%24.2%11.2%8.8%6.4%3.2%
Sep 202640.6%29.3%12.3%8.7%5.2%3.9%

How has the Gunn & Moore and Kookaburra comparison changed over the last 12 months?

3 findings
  • Kookaburra was ahead of Gunn & Moore in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gunn & Moore’s share of searches among cricket gloves worldwide moved from 5.4% to 5.2%, and its estimated monthly branded searches moved from 6.5K to 4.8K.
  • Across the 12 months ending September 2026, Kookaburra’s share of searches among cricket gloves worldwide moved from 41.6% to 40.6%, and its estimated monthly branded searches moved from 50.2K to 37.6K.

How did search popularity change for cricket gloves worldwide in September 2026?

2 changes
  1. In September 2026, Kookaburra lost share of searches among cricket gloves worldwide, from 46.1% to 40.6%.

  2. In September 2026, Gunn & Moore lost share of searches among cricket gloves worldwide, from 6.4% to 5.2%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Gunn & Moore’s and Kookaburra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gunn & Moore

2 branded search terms

  • gm cricket
  • gunn moore

Kookaburra

4 branded search terms

  • kookaburra ball
  • kookaburra bat
  • kookaburra cricket ball
  • kookaburra cricket bat

How the Brand Demand Index is measured

Other head-to-heads among cricket gloves

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