Kookaburra vs SG:Which is searched more?
In September 2026, Kookaburra had more branded searches than SG among cricket gloves worldwide. Kookaburra had about 37,600 branded searches, while SG had 8,100. Kookaburra made up 40.6% of all cricket glove searches we track, and SG accounted for 8.7%. These are worldwide searches for English-language branded terms.
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Is Kookaburra or SG more popular in search?
Compare the cricket gloves people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Kookaburra, SG. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kookaburra | Gray-Nicolls | SS Cricket | SG | Gunn & Moore | DSC |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.6% | 27.4% | 14.4% | 6.7% | 5.4% | 4.5% |
| Nov 2025 | 42.2% | 27.3% | 13.5% | 6.7% | 5.9% | 4.4% |
| Dec 2025 | 44.7% | 25.5% | 13.8% | 6.2% | 5.7% | 4.2% |
| Jan 2026 | 43.9% | 25.7% | 13.5% | 7.7% | 5.1% | 4.2% |
| Feb 2026 | 43.4% | 25.4% | 15.9% | 6.2% | 5% | 4.1% |
| Mar 2026 | 53.2% | 20.3% | 12.7% | 6.1% | 4.4% | 3.3% |
| Apr 2026 | 49.2% | 25.3% | 11.6% | 6.2% | 5% | 2.8% |
| May 2026 | 54.7% | 21.7% | 10% | 6.5% | 4.7% | 2.4% |
| Jun 2026 | 49.9% | 23.9% | 10.1% | 7.1% | 6.4% | 2.6% |
| Jul 2026 | 48.6% | 23% | 10.7% | 8.4% | 6.1% | 3.1% |
| Aug 2026 | 46.1% | 24.2% | 11.2% | 8.8% | 6.4% | 3.2% |
| Sep 2026 | 40.6% | 29.3% | 12.3% | 8.7% | 5.2% | 3.9% |
How has the Kookaburra and SG comparison changed over the last 12 months?
3 findings
- Kookaburra was ahead of SG in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kookaburra’s share of searches among cricket gloves worldwide moved from 41.6% to 40.6%, and its estimated monthly branded searches moved from 50.2K to 37.6K.
- Across the 12 months ending September 2026, SG’s share of searches among cricket gloves worldwide moved from 6.7% to 8.7%, and its estimated monthly branded searches held steady at 8.1K.
How did search popularity change for cricket gloves worldwide in September 2026?
1 change
In September 2026, Kookaburra lost share of searches among cricket gloves worldwide, from 46.1% to 40.6%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Kookaburra’s and SG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kookaburra
4 branded search terms
- kookaburra ball
- kookaburra bat
- kookaburra cricket ball
- kookaburra cricket bat
SG
1 branded search term
- sg cricket
Other head-to-heads among cricket gloves
Kookaburra vs Gray-Nicolls: compare search popularity
Kookaburra vs SS Cricket: compare search popularity
Kookaburra vs Gunn & Moore: compare search popularity- Gray-Nicolls vs SS Cricket: compare search popularity
- Gray-Nicolls vs SG: compare search popularity
- Gray-Nicolls vs Gunn & Moore: compare search popularity
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.