Gray-Nicolls vs SS Cricket:Which is searched more?
In September 2026, Gray-Nicolls had more branded searches than SS Cricket among cricket gear brands worldwide. Gray-Nicolls was estimated to have 27.1K branded searches compared to SS Cricket’s 8.5K, and held a 34.7% Share of Search versus SS Cricket’s 10.9%. These are worldwide searches for English-language branded terms.
Follow Gray-Nicolls vs SS Cricket and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Gray-Nicolls or SS Cricket?
Compare the cricket gear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gray-Nicolls, SS Cricket. The figures are in the table below the chart.
View monthly share of search table
| Month | Kookaburra | Gray-Nicolls | SS Cricket | Gunn & Moore |
|---|---|---|---|---|
| Oct 2025 | 48.1% | 31.7% | 13.9% | 6.2% |
| Nov 2025 | 48.5% | 31.4% | 13.3% | 6.8% |
| Dec 2025 | 51.1% | 29.2% | 13.2% | 6.5% |
| Jan 2026 | 51.1% | 29.9% | 13.1% | 5.9% |
| Feb 2026 | 49.7% | 29% | 15.6% | 5.7% |
| Mar 2026 | 59.9% | 22.9% | 12.3% | 5% |
| Apr 2026 | 55.4% | 28.4% | 10.6% | 5.6% |
| May 2026 | 61.3% | 24.3% | 9.1% | 5.3% |
| Jun 2026 | 57% | 27.2% | 8.6% | 7.3% |
| Jul 2026 | 56.9% | 27% | 9% | 7.2% |
| Aug 2026 | 54.4% | 28.5% | 9.5% | 7.6% |
| Sep 2026 | 48.2% | 34.7% | 10.9% | 6.2% |
How has the Gray-Nicolls and SS Cricket comparison changed over the last 12 months?
3 findings
- Gray-Nicolls was ahead of SS Cricket in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gray-Nicolls’ estimated Share of Search among cricket gear brands worldwide moved from 31.7% to 34.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 12 months ending September 2026, SS Cricket’s estimated Share of Search among cricket gear brands worldwide moved from 13.9% to 10.9%, and its estimated monthly branded searches moved from 14.5K to 8.5K.
How did search popularity change for cricket gear brands worldwide in September 2026?
2 changes

In September 2026, Gray-Nicolls gained estimated Share of Search among cricket gear brands worldwide, from 28.5% to 34.7%.

In September 2026, SS Cricket gained estimated Share of Search among cricket gear brands worldwide, from 9.5% to 10.9%.
Other head-to-heads among cricket gear brands
How each brand is measured
Brandwave collects information about searches that people make online using Gray-Nicolls’ and SS Cricket’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gray-Nicolls
1 branded search term
- gray nicolls
SS Cricket
2 branded search terms
- ss cricket
- ss ton

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.