Brandwave

Gray-Nicolls vs SS Cricket:Which is searched more?

In September 2026, Gray-Nicolls had more branded searches than SS Cricket among cricket gear brands worldwide. Gray-Nicolls was estimated to have 27.1K branded searches compared to SS Cricket’s 8.5K, and held a 34.7% Share of Search versus SS Cricket’s 10.9%. These are worldwide searches for English-language branded terms.

Share of Search among cricket gear brands worldwide in September 2026Which is more popular in search, Gray-Nicolls or SS Cricket?
Gray-Nicolls34.7%27.1K searches
vs
SS Cricket10.9%8.5K searches

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Which is more popular in search, Gray-Nicolls or SS Cricket?

Compare the cricket gear brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Gray-Nicolls and SS Cricket among cricket gear brands worldwide, by month

Share of Search by month for Gray-Nicolls, SS Cricket. The figures are in the table below the chart.

View monthly share of search table
MonthKookaburraGray-NicollsSS CricketGunn & Moore
Oct 202548.1%31.7%13.9%6.2%
Nov 202548.5%31.4%13.3%6.8%
Dec 202551.1%29.2%13.2%6.5%
Jan 202651.1%29.9%13.1%5.9%
Feb 202649.7%29%15.6%5.7%
Mar 202659.9%22.9%12.3%5%
Apr 202655.4%28.4%10.6%5.6%
May 202661.3%24.3%9.1%5.3%
Jun 202657%27.2%8.6%7.3%
Jul 202656.9%27%9%7.2%
Aug 202654.4%28.5%9.5%7.6%
Sep 202648.2%34.7%10.9%6.2%

How has the Gray-Nicolls and SS Cricket comparison changed over the last 12 months?

  • Gray-Nicolls was ahead of SS Cricket in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gray-Nicolls’ estimated Share of Search among cricket gear brands worldwide moved from 31.7% to 34.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, SS Cricket’s estimated Share of Search among cricket gear brands worldwide moved from 13.9% to 10.9%, and its estimated monthly branded searches moved from 14.5K to 8.5K.

How did search popularity change for cricket gear brands worldwide in September 2026?

  1. In September 2026, Gray-Nicolls gained estimated Share of Search among cricket gear brands worldwide, from 28.5% to 34.7%.

  2. In September 2026, SS Cricket gained estimated Share of Search among cricket gear brands worldwide, from 9.5% to 10.9%.

Other head-to-heads among cricket gear brands

How each brand is measured

Brandwave collects information about searches that people make online using Gray-Nicolls’ and SS Cricket’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gray-Nicolls

1 branded search term

  • gray nicolls

SS Cricket

2 branded search terms

  • ss cricket
  • ss ton

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.