Brandwave

How popular isGray-Nicolls in search?

In August 2026, there were an estimated 27.1K branded searches for Gray-Nicolls worldwide which is down 18.1% over the last 11 months. Gray-Nicolls holds 0.05% estimated Share of Search among cricket shoes worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Adidas38.5%
  2. New Balance25.7%
  3. ASICS18.5%
  4. Puma17.2%
  5. Gray-Nicolls0.05%
  6. Kookaburra0.05%
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Where does Gray-Nicolls compete?

Gray-Nicolls is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cricket shoes5th of 60.05%Shown below
Cricket gloves2nd of 60.2%Show ranking
Cricket pads2nd of 60.2%Show ranking
Cricket bat brands2nd of 50.2%Show ranking
Cricket balls2nd of 623.1%Show ranking

Which cricket shoes compete with Gray-Nicolls?

Gray-Nicolls against cricket shoes worldwide, by month

Share of Search by month for Adidas, New Balance, ASICS, Puma, Gray-Nicolls. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasNew BalanceASICSPumaGray-NicollsKookaburra
Oct 202536.5%29.9%17%16.4%0.07%0.06%
Nov 202542.5%28.3%13.5%15.6%0.07%0.06%
Dec 202541.2%27.5%16.1%15.1%0.08%0.07%
Jan 202638.5%25.8%18.2%17.4%0.09%0.08%
Feb 202639.7%26.6%15.6%17.9%0.1%0.08%
Mar 202639.8%26.5%15.7%17.8%0.08%0.1%
Apr 202635%28.7%16.9%19.3%0.1%0.1%
May 202638.3%20.8%15.2%25.5%0.09%0.11%
Jun 202643.5%23.7%16.7%15.9%0.09%0.09%
Jul 202643.2%23.5%17.3%15.9%0.06%0.06%
Aug 202638.5%25.7%18.5%17.2%0.05%0.05%
Sep 2026——————

  1. 1.Adidas

    38.5%

    Held 1st. 20.4M estimated branded searches, 0% vs prior month. Share -4.7 points.

  2. 2.New Balance

    25.7%

    Held 2nd. 13.6M estimated branded searches, +22.5% vs prior month. Share +2.1 points.

  3. 3.ASICS

    18.5%

    Held 3rd. 9.8M estimated branded searches, +20.4% vs prior month. Share +1.2 points.

  4. 4.Puma

    17.2%

    Held 4th. 9.1M estimated branded searches, +22.2% vs prior month. Share +1.4 points.

  5. 5.Gray-Nicolls

    0.05%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Kookaburra

    0.05%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Gray-Nicolls and its closest rivals

How has branded search demand for Gray-Nicolls changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gray-Nicolls worldwide fell from 33.1K to 27.1K.
  • Across the 11 months ending August 2026, Gray-Nicolls’ estimated Share of Search among cricket shoes worldwide held steady, from 0.07% to 0.05%.

How did search popularity change for cricket shoes worldwide in August 2026?

  1. In August 2026, New Balance gained estimated Share of Search among cricket shoes worldwide, from 23.5% to 25.7%.

  2. In August 2026, Puma gained estimated Share of Search among cricket shoes worldwide, from 15.9% to 17.2%.

  3. In August 2026, ASICS gained estimated Share of Search among cricket shoes worldwide, from 17.3% to 18.5%.

  4. In August 2026, Adidas lost estimated Share of Search among cricket shoes worldwide, from 43.2% to 38.5%.

  5. Estimated monthly branded searches for Gray-Nicolls worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

How is Gray-Nicolls measured?

Brandwave collects information about searches that people make online using Gray-Nicolls’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gray nicolls

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How the Brand Demand Index is measured

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