Hockey gear brands:Which are searched most?
In September 2026, Osaka was the most searched among hockey gear brands worldwide, with an estimated 1.5M branded searches and 84.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
- Osaka84.2%
- Malik9.3%
Gryphon5.2%- Grays0.86%
Kookaburra0.41%
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Share of SearchLeaderboard
Compare the hockey stick and gear brands people play. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Osaka, Malik, Gryphon. The figures are in the table below the chart.
View monthly share of search table
| Month | Osaka | Malik | Gryphon | Grays | Kookaburra |
|---|---|---|---|---|---|
| Oct 2025 | 82.4% | 11.1% | 5.1% | 0.76% | 0.6% |
| Nov 2025 | 80.9% | 11% | 6.2% | 0.91% | 0.98% |
| Dec 2025 | 79% | 13.1% | 6% | 0.66% | 1.3% |
| Jan 2026 | 82.2% | 11% | 5.1% | 0.67% | 0.99% |
| Feb 2026 | 81.4% | 11.1% | 5.2% | 0.91% | 1.4% |
| Mar 2026 | 84.1% | 9.3% | 4.4% | 0.7% | 1.6% |
| Apr 2026 | 81.9% | 11% | 5.1% | 0.62% | 1.3% |
| May 2026 | 81.3% | 10.9% | 5.1% | 0.68% | 2% |
| Jun 2026 | 79.4% | 13.1% | 5% | 0.81% | 1.7% |
| Jul 2026 | 84% | 9.3% | 5.2% | 0.57% | 1% |
| Aug 2026 | 82.2% | 11% | 5.2% | 0.84% | 0.81% |
| Sep 2026 | 84.2% | 9.3% | 5.2% | 0.86% | 0.41% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.2% | 1.5M | 0% | +2 points | |
| 2, held 2nd | 9.3% | 166K | -17.9% | -1.7 points | |
| 3, held 3rd | 5.2% | 93.4K | -0.74% | +0.1 points | |
| 4, held 4th | 0.86% | 15.3K | +0.13% | 0 points | |
| 5, held 5th | 0.41% | 7.3K | -50.3% | -0.4 points |
1.Osaka
84.2%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +2 points.
2.Malik
9.3%
Held 2nd. 166K estimated branded searches, -17.9% vs prior month. Share -1.7 points.
3.
Gryphon5.2%
Held 3rd. 93.4K estimated branded searches, -0.74% vs prior month. Share +0.1 points.
4.Grays
0.86%
Held 4th. 15.3K estimated branded searches, +0.13% vs prior month. Share 0 points.
0.41%
Held 5th. 7.3K estimated branded searches, -50.3% vs prior month. Share -0.4 points.
Compare search popularity between leading brands
Which brand is most popular in search among hockey gear brands worldwide?
5 brands
In September 2026, Osaka was the most searched among hockey gear brands worldwide, with an estimated 1.5M branded searches and 84.2% estimated Share of Search within this set. Malik is in 2nd place, 74.9 percentage points behind at 9.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Osaka | 82.4% → 84.2% | 84.2%Sep 2026 | 79%Dec 2025 | 1st |
| Malik | 11.1% → 9.3% | 13.1%Jun 2026 | 9.3%Jul 2026 | 2nd |
| Gryphon | 5.1% → 5.2% | 6.2%Nov 2025 | 4.4%Mar 2026 | 3rd |
| Grays | 0.76% → 0.86% | 0.91%Nov 2025 | 0.57%Jul 2026 | 4th |
| Kookaburra | 0.6% → 0.41% | 2%May 2026 | 0.41%Sep 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Osaka’s estimated Share of Search among hockey gear brands worldwide increased from 82.4% to 84.2%.
- Across the 12 months ending September 2026, Malik’s estimated Share of Search among hockey gear brands worldwide decreased from 11.1% to 9.3%.
- Across the 12 months ending September 2026, Osaka’s estimated Share of Search among hockey gear brands worldwide peaked at 84.2% in September 2026 and was lowest at 79% in December 2025.
- Across the 12 months ending September 2026, Malik’s estimated Share of Search among hockey gear brands worldwide peaked at 13.1% in June 2026 and was lowest at 9.3% in July 2026.
- Across the 12 months ending September 2026, Gryphon’s estimated Share of Search among hockey gear brands worldwide peaked at 6.2% in November 2025 and was lowest at 4.4% in March 2026.
- Across the 12 months ending September 2026, Kookaburra’s estimated Share of Search among hockey gear brands worldwide peaked at 2% in May 2026 and was lowest at 0.41% in September 2026.
- Across the 12 months ending September 2026, Gryphon, Grays and Kookaburra held steady: their estimated Share of Search among hockey gear brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for hockey gear brands worldwide in September 2026?
4 changes
In September 2026, Osaka gained estimated Share of Search among hockey gear brands worldwide, from 82.2% to 84.2%.
In September 2026, Malik lost estimated Share of Search among hockey gear brands worldwide, from 11% to 9.3%.
Kookaburra’s estimated Share of Search among hockey gear brands worldwide has lost ground for 3 months in a row, from 1.7% to 0.41% in September 2026.
Estimated monthly branded searches for Grays worldwide rose 11% over 12 measured months, from 13.8K to 15.3K in September 2026.
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