How popular isKookaburra in search?
In September 2026, there were an estimated 37.6K branded searches for Kookaburra worldwide which is down 25.1% over the last 12 months. Kookaburra holds 0.41% estimated Share of Search among hockey gear brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Kookaburra and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which hockey gear brands compete with Kookaburra?
Share of Search by month for Osaka, Malik, Gryphon, Kookaburra. The figures are in the table below the chart.
View monthly share of search table
| Month | Osaka | Malik | Gryphon | Grays | Kookaburra |
|---|---|---|---|---|---|
| Oct 2025 | 82.4% | 11.1% | 5.1% | 0.76% | 0.6% |
| Nov 2025 | 80.9% | 11% | 6.2% | 0.91% | 0.98% |
| Dec 2025 | 79% | 13.1% | 6% | 0.66% | 1.3% |
| Jan 2026 | 82.2% | 11% | 5.1% | 0.67% | 0.99% |
| Feb 2026 | 81.4% | 11.1% | 5.2% | 0.91% | 1.4% |
| Mar 2026 | 84.1% | 9.3% | 4.4% | 0.7% | 1.6% |
| Apr 2026 | 81.9% | 11% | 5.1% | 0.62% | 1.3% |
| May 2026 | 81.3% | 10.9% | 5.1% | 0.68% | 2% |
| Jun 2026 | 79.4% | 13.1% | 5% | 0.81% | 1.7% |
| Jul 2026 | 84% | 9.3% | 5.2% | 0.57% | 1% |
| Aug 2026 | 82.2% | 11% | 5.2% | 0.84% | 0.81% |
| Sep 2026 | 84.2% | 9.3% | 5.2% | 0.86% | 0.41% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.2% | 1.5M | 0% | +2 points | |
| 2, held 2nd | 9.3% | 166K | -17.9% | -1.7 points | |
| 3, held 3rd | 5.2% | 93.4K | -0.74% | +0.1 points | |
| 4, held 4th | 0.86% | 15.3K | +0.13% | 0 points | |
| 5, held 5th | 0.41% | 7.3K | -50.3% | -0.4 points |
1.Osaka
84.2%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +2 points.
2.Malik
9.3%
Held 2nd. 166K estimated branded searches, -17.9% vs prior month. Share -1.7 points.
3.
Gryphon5.2%
Held 3rd. 93.4K estimated branded searches, -0.74% vs prior month. Share +0.1 points.
4.Grays
0.86%
Held 4th. 15.3K estimated branded searches, +0.13% vs prior month. Share 0 points.
0.41%
Held 5th. 7.3K estimated branded searches, -50.3% vs prior month. Share -0.4 points.
Compare search popularity between Kookaburra and its closest rivals
Every comparison with Kookaburra
18 comparisons
- Adidas vs Kookaburra
- ASICS vs Kookaburra
- Kookaburra vs New Balance
- Kookaburra vs Puma
- Gray-Nicolls vs Kookaburra
- Kookaburra vs SS Cricket
- Kookaburra vs SG
- Grays vs Kookaburra
- Gryphon vs Kookaburra
- Kookaburra vs Malik
- Kookaburra vs Osaka
- Gunn & Moore vs Kookaburra
- DSC vs Kookaburra
- Kookaburra vs Shrey
- Duke's vs Kookaburra
- Kookaburra vs Masuri
- Kookaburra vs Readers
- Ayrtek vs Kookaburra
How has branded search demand for Kookaburra changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kookaburra worldwide fell from 50.2K to 37.6K.
- Across the 12 months ending September 2026, Kookaburra’s estimated Share of Search among hockey gear brands worldwide peaked at 2% in May 2026 and was lowest at 0.41% in September 2026.
How did search popularity change for hockey gear brands worldwide in September 2026?
4 changes
In September 2026, Osaka gained estimated Share of Search among hockey gear brands worldwide, from 82.2% to 84.2%.
In September 2026, Malik lost estimated Share of Search among hockey gear brands worldwide, from 11% to 9.3%.
Kookaburra’s estimated Share of Search among hockey gear brands worldwide has lost ground for 3 months in a row, from 1.7% to 0.41% in September 2026.
Estimated monthly branded searches for Grays worldwide rose 11% over 12 measured months, from 13.8K to 15.3K in September 2026.
Where does Kookaburra compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Cricket shoes | 5th of 6 | 0.08% | Show ranking |
| Hockey gear brands | 5th of 5 | 0.41% | Shown above |
| Cricket gloves | 1st of 5 | 46.3% | Show ranking |
| Cricket pads | 1st of 5 | 46.3% | Show ranking |
| Cricket balls | 1st of 6 | 48.2% | Show ranking |
| Cricket bat brands | 1st of 4 | 48.2% | Show ranking |
| Cricket gear brands | 1st of 4 | 48.2% | Show ranking |
| Thigh pad brands | 1st of 4 | 51.4% | Show ranking |
| Batting pads brands | 1st of 3 | 51.6% | Show ranking |
| Cricket helmets | 1st of 6 | 72.5% | Show ranking |
How is Kookaburra measured?
Brandwave collects information about searches that people make online using Kookaburra’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- kookaburra ball
- kookaburra bat
- kookaburra cricket ball
- kookaburra cricket bat
Do you work for Kookaburra? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Kookaburra your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.