How popular isMalik in search?
In September 2026, there were an estimated 166K branded searches for Malik worldwide which is down 18% over the last 12 months. Malik holds 9.3% estimated Share of Search among hockey gear brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Osaka84.2%
- Malik9.3%
Gryphon5.2%- Grays0.86%
Kookaburra0.41%
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Which hockey gear brands compete with Malik?
Share of Search by month for Osaka, Malik, Gryphon. The figures are in the table below the chart.
View monthly share of search table
| Month | Osaka | Malik | Gryphon | Grays | Kookaburra |
|---|---|---|---|---|---|
| Oct 2025 | 82.4% | 11.1% | 5.1% | 0.76% | 0.6% |
| Nov 2025 | 80.9% | 11% | 6.2% | 0.91% | 0.98% |
| Dec 2025 | 79% | 13.1% | 6% | 0.66% | 1.3% |
| Jan 2026 | 82.2% | 11% | 5.1% | 0.67% | 0.99% |
| Feb 2026 | 81.4% | 11.1% | 5.2% | 0.91% | 1.4% |
| Mar 2026 | 84.1% | 9.3% | 4.4% | 0.7% | 1.6% |
| Apr 2026 | 81.9% | 11% | 5.1% | 0.62% | 1.3% |
| May 2026 | 81.3% | 10.9% | 5.1% | 0.68% | 2% |
| Jun 2026 | 79.4% | 13.1% | 5% | 0.81% | 1.7% |
| Jul 2026 | 84% | 9.3% | 5.2% | 0.57% | 1% |
| Aug 2026 | 82.2% | 11% | 5.2% | 0.84% | 0.81% |
| Sep 2026 | 84.2% | 9.3% | 5.2% | 0.86% | 0.41% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 84.2% | 1.5M | 0% | +2 points | |
| 2, held 2nd | 9.3% | 166K | -17.9% | -1.7 points | |
| 3, held 3rd | 5.2% | 93.4K | -0.74% | +0.1 points | |
| 4, held 4th | 0.86% | 15.3K | +0.13% | 0 points | |
| 5, held 5th | 0.41% | 7.3K | -50.3% | -0.4 points |
1.Osaka
84.2%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +2 points.
2.Malik
9.3%
Held 2nd. 166K estimated branded searches, -17.9% vs prior month. Share -1.7 points.
3.
Gryphon5.2%
Held 3rd. 93.4K estimated branded searches, -0.74% vs prior month. Share +0.1 points.
4.Grays
0.86%
Held 4th. 15.3K estimated branded searches, +0.13% vs prior month. Share 0 points.
0.41%
Held 5th. 7.3K estimated branded searches, -50.3% vs prior month. Share -0.4 points.
Compare search popularity between Malik and its closest rivals
Every comparison with Malik
6 comparisons
How has branded search demand for Malik changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Malik worldwide fell from 202K to 166K.
- Across the 12 months ending September 2026, Malik’s estimated Share of Search among hockey gear brands worldwide decreased from 11.1% to 9.3%.
- Across the 12 months ending September 2026, Malik’s estimated Share of Search among hockey gear brands worldwide peaked at 13.1% in June 2026 and was lowest at 9.3% in July 2026.
How did search popularity change for hockey gear brands worldwide in September 2026?
4 changes
In September 2026, Osaka gained estimated Share of Search among hockey gear brands worldwide, from 82.2% to 84.2%.
In September 2026, Malik lost estimated Share of Search among hockey gear brands worldwide, from 11% to 9.3%.
Kookaburra’s estimated Share of Search among hockey gear brands worldwide has lost ground for 3 months in a row, from 1.7% to 0.41% in September 2026.
Estimated monthly branded searches for Grays worldwide rose 11% over 12 measured months, from 13.8K to 15.3K in September 2026.
Where does Malik compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Hockey gear brands | 2nd of 5 | 9.3% | Shown above |
| Hockey stick brands | 2nd of 5 | 13% | Show ranking |
How is Malik measured?
Brandwave collects information about searches that people make online using Malik’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- malik
- malik hockey
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