Brandwave

How popular isGrays in search?

In September 2026, there were an estimated 15.3K branded searches for Grays worldwide which is up 11% over the last 12 months. Grays holds 0.86% estimated Share of Search among hockey gear brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Osaka84.2%
  2. Malik9.3%
  3. Gryphon5.2%
  4. Grays0.86%
  5. Kookaburra0.41%
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Which hockey gear brands compete with Grays?

Grays against hockey gear brands worldwide, by month

Share of Search by month for Osaka, Malik, Gryphon, Grays. The figures are in the table below the chart.

View monthly share of search table
MonthOsakaMalikGryphonGraysKookaburra
Oct 202582.4%11.1%5.1%0.76%0.6%
Nov 202580.9%11%6.2%0.91%0.98%
Dec 202579%13.1%6%0.66%1.3%
Jan 202682.2%11%5.1%0.67%0.99%
Feb 202681.4%11.1%5.2%0.91%1.4%
Mar 202684.1%9.3%4.4%0.7%1.6%
Apr 202681.9%11%5.1%0.62%1.3%
May 202681.3%10.9%5.1%0.68%2%
Jun 202679.4%13.1%5%0.81%1.7%
Jul 202684%9.3%5.2%0.57%1%
Aug 202682.2%11%5.2%0.84%0.81%
Sep 202684.2%9.3%5.2%0.86%0.41%

  1. 1.Osaka

    84.2%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +2 points.

  2. 2.Malik

    9.3%

    Held 2nd. 166K estimated branded searches, -17.9% vs prior month. Share -1.7 points.

  3. 3.Gryphon

    5.2%

    Held 3rd. 93.4K estimated branded searches, -0.74% vs prior month. Share +0.1 points.

  4. 4.Grays

    0.86%

    Held 4th. 15.3K estimated branded searches, +0.13% vs prior month. Share 0 points.

  5. 5.Kookaburra

    0.41%

    Held 5th. 7.3K estimated branded searches, -50.3% vs prior month. Share -0.4 points.

Compare search popularity between Grays and its closest rivals

Every comparison with Grays

How has branded search demand for Grays changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Grays worldwide rose from 13.8K to 15.3K.
  • Across the 12 months ending September 2026, Grays’ estimated Share of Search among hockey gear brands worldwide held steady, from 0.76% to 0.86%.

How did search popularity change for hockey gear brands worldwide in September 2026?

  1. In September 2026, Osaka gained estimated Share of Search among hockey gear brands worldwide, from 82.2% to 84.2%.

  2. In September 2026, Malik lost estimated Share of Search among hockey gear brands worldwide, from 11% to 9.3%.

  3. Kookaburra’s estimated Share of Search among hockey gear brands worldwide has lost ground for 3 months in a row, from 1.7% to 0.41% in September 2026.

  4. Estimated monthly branded searches for Grays worldwide rose 11% over 12 measured months, from 13.8K to 15.3K in September 2026.

Where does Grays compete?

Grays is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hockey gear brands4th of 50.86%Shown above
Hockey stick brands4th of 51.2%Show ranking

How is Grays measured?

Brandwave collects information about searches that people make online using Grays’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • grays hockey
  • grays hockey gear
  • grays hockey stick
  • grays stick

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How the Brand Demand Index is measured

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