Grays vs Ritual Zero Proof:Which is more popular by branded search?

Name: Grays vs Ritual Zero Proof: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Grays and Ritual Zero Proof were level on Share of Search among hockey stick brands worldwide, with an estimated 6.6K versus 6K branded searches, at 0.65% and 0.59% estimated Share of Search. These are worldwide searches for English-language branded terms.

Share of Search among hockey stick brands worldwide in August 2026Which is more popular in search, Grays or Ritual Zero Proof?

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Which is more popular in search, Grays or Ritual Zero Proof?

Compare the hockey stick brands players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Grays and Ritual Zero Proof among hockey stick brands worldwide, by month

Month	TK	Grays	Ritual Zero Proof	Gryphon	Malik
Oct 2025	98.1%	0.65%	0.83%	0.28%	0.09%
Nov 2025	98.2%	0.65%	0.83%	0.28%	0.07%
Dec 2025	97.9%	0.43%	1.5%	0.19%	0.06%
Jan 2026	97.4%	0.53%	1.8%	0.28%	0.04%
Feb 2026	97.3%	0.78%	1.4%	0.43%	0.09%
Mar 2026	97.7%	0.64%	1.1%	0.43%	0.09%
Apr 2026	98%	0.53%	1.1%	0.28%	0.07%
May 2026	98.1%	0.53%	0.97%	0.35%	0.06%
Jun 2026	98.3%	0.65%	0.7%	0.29%	0.06%
Jul 2026	98.5%	0.43%	0.81%	0.24%	0.04%
Aug 2026	98.3%	0.65%	0.59%	0.35%	0.06%
Sep 2026	—	—	—	—	—

How has the Grays and Ritual Zero Proof comparison changed over the last 12 months?

3 findings

The lead changed hands once in the 11 months ending August 2026: Grays took it in August 2026.
Across the 11 months ending August 2026, Grays’ estimated Share of Search among hockey stick brands worldwide held steady at 0.65%, and its estimated monthly branded searches held steady at 6.6K.
Across the 11 months ending August 2026, Ritual Zero Proof’s estimated Share of Search among hockey stick brands worldwide moved from 0.83% to 0.59%, and its estimated monthly branded searches moved from 8.5K to 6K.

How did search popularity change for hockey stick brands worldwide in August 2026?

2 changes

In August 2026, Grays rose from 3rd to 2nd among hockey stick brands worldwide.
In August 2026, Ritual Zero Proof fell from 2nd to 3rd among hockey stick brands worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Grays’ and Ritual Zero Proof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.