Brandwave

Hockey stick brands:Which brands are most popular in search?

In August 2026, TK was the most searched among hockey stick brands worldwide, with an estimated 1M branded searches and 98.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. TK98.3%
  2. Grays0.65%
  3. Ritual Zero Proof0.59%
  4. Gryphon0.35%
  5. Malik0.06%

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Share of SearchLeaderboard

Compare the hockey stick brands players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hockey stick brands worldwide, by month

Share of Search by month for TK. The figures are in the table below the chart.

View monthly share of search table
MonthTKGraysRitual Zero ProofGryphonMalik
Oct 202598.1%0.65%0.83%0.28%0.09%
Nov 202598.2%0.65%0.83%0.28%0.07%
Dec 202597.9%0.43%1.5%0.19%0.06%
Jan 202697.4%0.53%1.8%0.28%0.04%
Feb 202697.3%0.78%1.4%0.43%0.09%
Mar 202697.7%0.64%1.1%0.43%0.09%
Apr 202698%0.53%1.1%0.28%0.07%
May 202698.1%0.53%0.97%0.35%0.06%
Jun 202698.3%0.65%0.7%0.29%0.06%
Jul 202698.5%0.43%0.81%0.24%0.04%
Aug 202698.3%0.65%0.59%0.35%0.06%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.TK

    98.3%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.Grays

    0.65%

    Moved from 3rd to 2nd. 6.6K estimated branded searches, +50% vs prior month. Share +0.2 points.

  3. 3.Ritual Zero Proof

    0.59%

    Moved from 2nd to 3rd. 6K estimated branded searches, -26.7% vs prior month. Share -0.2 points.

  4. 4.Gryphon

    0.35%

    Held 4th. 3.6K estimated branded searches, +50% vs prior month. Share +0.1 points.

  5. 5.Malik

    0.06%

    Held 5th. 590 estimated branded searches, +51.3% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among hockey stick brands worldwide?

In August 2026, TK was the most searched among hockey stick brands worldwide, with an estimated 1M branded searches and 98.3% estimated Share of Search within this set. Grays is in 2nd place, 97.7 percentage points behind at 0.65% Share of Search.

Global hockey stick brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
TK98.1% → 98.3%98.5%Jul 202697.3%Feb 20261st
Grays0.65%0.78%Feb 20260.43%Dec 20253rd → 2nd
Ritual Zero Proof0.83% → 0.59%1.8%Jan 20260.59%Aug 20262nd → 3rd
Gryphon0.28% → 0.35%0.43%Mar 20260.19%Dec 20254th
Malik0.09% → 0.06%0.09%Oct 20250.04%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, TK’s estimated Share of Search among hockey stick brands worldwide peaked at 98.5% in July 2026 and was lowest at 97.3% in February 2026.
  • Across the 11 months ending August 2026, Ritual Zero Proof’s estimated Share of Search among hockey stick brands worldwide peaked at 1.8% in January 2026 and was lowest at 0.59% in August 2026.
  • Across the 11 months ending August 2026, Grays rose from 3rd to 2nd among hockey stick brands worldwide.
  • Across the 11 months ending August 2026, Ritual Zero Proof fell from 2nd to 3rd among hockey stick brands worldwide.
  • Across the 11 months ending August 2026, TK, Gryphon and Malik held steady: their estimated Share of Search among hockey stick brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for hockey stick brands worldwide in August 2026?

  1. In August 2026, Grays rose from 3rd to 2nd among hockey stick brands worldwide.

  2. In August 2026, Ritual Zero Proof fell from 2nd to 3rd among hockey stick brands worldwide.

  3. Estimated monthly branded searches for Gryphon worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

  4. Estimated monthly branded searches for Malik worldwide fell 33% over 11 measured months, from 880 to 590 in August 2026.

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